Google's "shared endorsements" to feature user info, reviews Google will place user names, photos and reviews in a new set of "shared endorsement" ads without asking or notifying the user beforehand, according to a privacy-policy update. Applications that require Google accounts for log-in may also share activities in Google ads. Users are given an opt-out option, but the possibility for "commercial endorsement without consent" raises legal issues, said Marc Rotenberg of the Electronic Privacy Information Center. The Wall Street Journal (tiered subscription model) (10/11)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 |  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | 360i chief: Real-time marketing is a broader battle cry Oreo's "Dunk in the Dark" set the real-time marketing revolution in motion, and the strategy behind it reveals an industrywide need to revamp planning, process and practice, writes Bryan Wiener, CEO of Oreo agency 360i. Off-the-cuff moments require strategic planning to determine what will be viewed as authentic, and marketers must have a clear approval process for what real-time efforts can include. "[W]e need to move the conversation from whether we should be tweeting in real time to a more profound evaluation of whether we are moving fast enough as an industry to stay relevant to our customers," writes Wiener. Advertising Age (free access for SmartBrief readers) (10/14) Starbucks' push to end federal shutdown has heavy social element Starbucks is promoting its #ComeTogether campaign to end the federal government shutdown with an aggressive social media campaign, including an Instagram video featuring CEO Howard Schultz asking customers to sign a petition calling for a resolution. The video has so far garnered tens of thousands of "likes" on Facebook and Instagram. Adweek (10/11)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | | | Paid media's role in the evolution of social marketing Social media marketing now requires paid media to help move users from managed communities to active social consumers, writes Marko Muellner, vice president of marketing at ShopIgniter. Social media used to mean amassing followers and fans, but companies must now help them move down the sales funnel. "Organic posting, even if you have millions of fans, just won't drive business outcomes at scale, and ultimately, this is what CMOs demand," Muellner writes. SmartBrief/SmartBlog on Social Media (10/14)  | Whitepaper: 12 Tips for Better Cash-Flow Management
Good cash flow is essential to running a successful business. In many cases, the simplest changes can help to dramatically improve your results. In this white paper, we've rounded up 12 top pieces of advice from seasoned small business owners and finance experts. Join the OPEN Forum® Community and receive the free whitepaper. |
 | Angry crickets fight it out in China About two dozen Chinese teams gathered recently for the National Cricket Fighting Championships, a tournament that features pairs of crickets sparring in a shoebox-sized ring. The sport, which dates back more than 1,000 years, has an enthusiastic following. "I admire their positive spirit," says cricket-fighting aficionado Man Zhiguo. "They never admit defeat." Reuters (10/11) |  | Imagine every ad we were to see had some kind of endorsement associated with it. It would lose its effectiveness and start to get overbearing." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
DLL Incorporation is Selling 800$ and 82$ Bing Voucher on very reasonable price . It works with new Account and old account both. ...
0 comments:
Post a Comment