 | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Path announces job cuts, says Path 4 is upcoming Path says it's shedding about 20% of its workforce as it prepares to launch Path 4, the latest iteration of its social network. Officials said the restructuring isn't a sign of problems. "We're realigning the company to support continued innovation," an unidentified Path representative said. "... Business continues to stay healthy." All Things D (10/15) Facebook's "custom audiences" ad targeting relies on non-Facebook activity Facebook has launched a "custom audiences" tool that lets marketers target mobile users based on Web activities outside the social network. Facebook gathers information on Web history and application activity through the Facebook Exchange, using this data to match ads when users visit Facebook. "A bike retailer could reach people who started designing bikes on its website but didn't make a purchase," the company said. Bloomberg (10/15)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 |  | NEW: US 2013 Consumer Data Privacy Study — Advertising Edition
Did you know 35% of consumers stopped doing business due to privacy concerns and only 1 in 4 are willing to share data for free services? In this free report, learn what consumers think about online advertising and associated privacy implications. See how it impacts your business and what you can do about it. Download the free report now. |
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 | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Google+ not a big traffic driver, study shows Google+ generates less than 0.1% of referral traffic, and most other social networks aren't doing much better, according to a Shareaholic report. Facebook was the top traffic driver, with 8.1% of all referrals, while Pinterest accounted for 3.2% and Twitter for 1.2% of incoming traffic. Marketing Land (10/15)  | The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed! | | How to avoid a social media meltdown IBM recently asked its workers to help develop a wiki with guidelines for social media use. Taking a collaborative approach to forging a social culture helps ensure everyone's clear about what's expected and what's acceptable, says social strategy chief Ethan McCarty. "Beginning the social conversation with your employees and working with them to establish a set of social guidelines will minimize the kinds of mistakes your brand makes," McCarty says. Forbes (10/15) | What if horror movie characters were less stupid? Horror movie characters often die because they make dumb decisions -- but what if they were a little smarter? This spoof trailer imagines a horror movie in which characters refuse to go into spooky cabins, decline to use Ouija boards in abandoned asylums and focus on escaping from threats rather than on filming them with shaky handheld devices.  YouTube/Pixels per Second (10/15) |  | Some people can stay longer in an hour than others can in a week." -- William Dean Howells, American writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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