Email Marketing: Email Marketing Successes with Revenue Per Email Measurement

October 28, 2013 Email Email Marketing Successes with Revenue Per Email Measurement Jeanne Jennings  |  Email Marketing  |             Two years ago, I wrote a column about the value of the revenue per email (RPE) metric; how to calculate it and how to use it to use it at a cell level to determine the winner when you're testing. I followed that up with a column on more ways to use RPE in analysis, to identify areas of strength and weakness in your email program. I've continued to use RPE or, in cases where the RPE figure is small, revenue per thousand emails (RPME) with clients. Here's an update on successes we've... A False Dichotomy Derek Harding  |  Email Marketing Optimization  |             Shortly before Christmas, Spamhaus added several national retailers to the Spamhaus Block List (SBL), creating a major controversy. The cause was mailing to unconfirmed email addresses and the action reignited the long-running debate about single opt-in vs. confirmed op-tin. Battle lines have been drawn with luminaries on both sides of the argument. It started out on mailing lists and Twitter, but has expanded to blog posts with back-and-forth, pro and con, argument, rebuttal, and... Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers Jim Davidson  |  B2C Email Marketing  |             Every marketer has heard the alarm: "Shopping cart abandonment is increasing!" Many marketers have hit the snooze button, even though cart abandonment reminder emails are a proven revenue generator. While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Sticker shock, indecision, comparison shopping, technical issues... we all know the laundry list of reasons shoppers abandon carts. However, there are many other factors that... Becoming One With Our Email Addresses Dave Hendricks  |  Email Marketing Optimization  |             According to researchers, the smartphone is more addictive than any drug. There is even a name for the anxiety one feels when out of mobile phone contact, called nomophobia. The smartphone is a wondrous thing. It has apps, a camera, a calculator, music and even a flashlight. The most wondrous part about the smartphone, however, is that (despite what the name implies) we don't really have to use it to make actual phone calls. In 2012, O2's All About You report showed that "making... Sex with Data? An Email Marketer’s Tale Simms Jenkins  |  Email Marketing Best Practices  |             If you came to this story for the headline you may be disappointed. Especially since it is about email marketer's focus on emerging trends (or lack thereof). So this isn't about email marketers gone wild you may ask? Nah, maybe next year. I had the great privilege and honor to be one of the keynote speakers at the Blue Hornet Lifecycle Messaging Conference (check out the tweet highlights) here in sunny San Diego last week. While I talked about the relatively boring trends and future... Online Advertising, BATNAs & the Failure of Do Not Track IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data. Guest   |  Politics & Advocacy  |  Print version Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shares three soft conversions you should be using to track user actions. Jeremy Hull  |  Paid Search  |  Print version Alice Through The Looking Glass: Augmented Reality in the Real World Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page. Rand Schulman  |  Convergence Analytics  |  Print version Do Marketers Need Big Data? Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Charlie Wang  |  Data-Driven Marketing  |  Print version 5 Talent Trends in Digital Right Now Hiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Andy Radovic  |  Search Marketing  |  Print version Twitter Sets IPO Price at a Precautious $17 to $20 a Share Twitter has unveiled the price range for its shares when the company lists on the stock exchange. Melanie White  |  Social Media  |  Print version YouTube to Launch an Ad-Free Music Subscription Service? Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Jessica Lee  |  Video  |  Print version LinkedIn Revamps Products, Integrates Email Workaround For iPhones LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Matt Kapko  |  Social Media  |  Print version Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama #SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style video series. Lisa Lacy  |  Social Media  |  Print version Five Strategy Changes To Help You Cope with Google’s Ad Rank Change What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers looking to optimize and stay current. Kevin Lee  |  Paid Search  |  Print version RSS   Webinars Upcoming Events Authoring Your Way to the Semantic Web 3.0 November 14, 2013 1:00pm ET / 10:00am PT SES Chicago November 4-7, 2013 SES Singapore December 2-4, 2013 SES London February 10-13, 2014 SES Jakarta March 19, 2014 SES New York Mar 31-Apr 3, 2014   Featured Jobs White Papers Editorial and Search Strategist Editorial and Search Strategist (Autodesk Inc. ) - San FranciscoAs a global leader in 3D design, engineering, and entertainment software, Autodesk... Campaign Manager, SEM & Display Campaign Manager, SEM & Display (Webmarketing123) - EmeryvilleWebmarketing123, a digital marketing agency in Emeryville, CA, is looking for a Campaign... SEO Campaign Manager SEO Campaign Manager (Straight North) - CharlotteWe are looking for a talented SEO Campaign Manager to join the team at our office in Charlotte... Webinar: Preparing for the Mobile Majority: How to Win When Mobile Matters Most, Urban Airship ClickZ Academy October 21, 2013 Webinar: 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business, LogMyCalls ClickZ Academy October 17, 2013 How to convert 25-40% of prospects in to customers Optilead October 15, 2013 © Incisive Interactive Marketing LLC. 2013 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004 Accreditations Data protection ClickZ is contacting you at the following address - tweetbroker.social@blogger.com To unsubscribe or to change your subscription preferences and personal information: Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. 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