Digital Footprints: Following the Data Trail
Katrina Conn | Advanced Email Marketing |       |  | Do you know what type of data trail you're leaving behind, or what your digital footprint says about you? Just this week, the FX network premiered the third season of American Horror Story: Coven. It's not rooted in reality, obviously, but Jessica Lange's character had one line that really resonated in this era of digital trails: "In this day and age of Facebook and Twitter, do you really think that we won't be persecuted for anything that we do--which will be recorded and uploaded... |
Don’t Let Holiday Hysteria Harm Your Email Program in 2014
Margaret Farmakis | Email Marketing Optimization | |  | It's the email marketing equivalent of a crash diet. Every year, we work with clients who are experiencing the repercussions of mistakes made during the all-important holiday shopping season. They're coming to terms with the telltale signs and accepting that the damage has been done: rising complaints, decreasing inbox placement and declining engagement. After the email blasting binge comes the inevitable purge and a panicked attempt to offset the irrational, hedonistic, instant... |
Key Elements of a Realistic Attribution Model
Jeanne Jennings | Conversion & ROI | |  | In my last column, I provided a very simple data tree model for tracking behavior from the send through conversion. It's a good model, but the truth is that things aren't quite so simple in the real world. In the real world, not all buyers will click directly from your e-mail to the website and purchase. Some might open your e-mail and make a mental note about the offer, then visit the site later in the week and buy. For others, it may take some combination of touch points, say an... |
Jonah Berger's 6 STEPPS for Success Applied to Email Marketing
Kara Trivunovic | Email Marketing Best Practices | |  | Jonah Berger, author of Contagious: Why Things Catch On, recently spoke at Shop.org Summit on characteristics that make products and ideas go viral. According to Berger, there are six STEPPS (Social Currency, Triggers, Emotions, Public, Practical Value and Stories) which, if incorporated, make your concept much more likely to be shared with others. As email marketers, we strive to have our emails shared; in fact, it's often a campaign KPI we measure to determine success. Berger's... |
Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Yuyu Chen | Mobile | |  | Plenty of retailers this holiday season will be looking to tap into the lucrative millennial market with mobile email marketing. Campaigner, an email marketing solution service, projects that the millennial generation will play a pivotal role in mobile purchases this holiday season. U.S. retail ecommerce holiday sales are expected to reach $61.8 billion this year, up 15 percent over 2012, according to market research company eMarketer. Transactions on mobile devices are expected... |
Twitter Adds Tweet Scheduling Function for Advertisers
Twitter advertisers now have access to an option allowing them to them to schedule paid advertisement tweets up to a year in advance.
Jessica Lee | Social Media | Print version 2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters
Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report.
Yuyu Chen | Ad Spend | Print version Does the Future of Targeted Marketing Require Progressive Personalization?
The market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when they are ready to progress to the next step.
Mark Ryan | Analyzing Customer Data | Print version Not So Fast! 7 Hurdles to the Big Data Revolution
Behind the big data hype are a few realities that threaten to stall the revolution.
Kristin Kovner | Media Buying | Print version Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013
Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via different paths. Is it a curse or an opportunity to innovate and improve?
Crispin Sheridan | SEO | Print version B2B Selling via LinkedIn Company Pages and Groups
In using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups.
Jasmine Sandler | Social Media | Print version In Mobile Advertising, the Black List is the New White List
Are you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list.
Shannon E. Denison | Mobile | Print version Foursquare Launches Self-Serve Ads for US Local Businesses
Advertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door.
Miranda Miller | Display Advertising | Print version Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013.
Yuyu Chen | Ad Industry Metrics | Print version Urban Outfitters App Deepens Digital Connection With Customers
Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand.
Susan Kuchinskas | Strategies | Print version |
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