This week's Wednesday Update: Including integrating mobile in your social strategy

Hi ,

Welcome to this week's Wednesday Update. This week we have the latest on social replacing focus groups, social tools, the Facebook ad ecosystem and integrating mobile - plus an in-depth interview with Wells Fargo on their social media strategy…

Firstly the latest analysis from our usefulsocialmedia.com blog:

1. A new survey has revealed that two-thirds of digital marketers now consider social media as a more reliable source of consumer sentiment than focus groups
2. Is video on mobile devices more effective than on desktops? We take a look at new findings that suggest so
3. New research sheds more light on Facebook's ability to pull in advertising revenue
4. Are you using the right social tools? We look at two new infographics that offer corporations insight into how social media can be leveraged

More detail here.

Secondly, feature analysis this week includes:

1. Practitioner interview with Kelli Carlson-Jagersma, Vice President of Internal Collaboration at Wells Fargo on educating teams on ways to utilize social media both internally and externally – usefulsocialmedia.com/marketing/practitioner-interview
2. Part 1: Integrate mobile into your social media strategies to ensure your social media channels are mobile friendly – usefulsocialmedia.com/embed-social/how-integrate-mobile-social-media-strategies

Third, and finally, USM's alert:

The Corporate Social Media Summit London – (December 4 – 5) – Embed social media across your company to become a social business * Increase marketing conversion * Become more responsive * Create a more robust reputation. Join global brands including North Face, Siemens, Barclaycard, McDonalds, The Royal Mail, BAE Systems, Honda and many more. Get your brochure from usefulsocialmedia.com/london/conference-event-brochure.php. This Friday also represents our early bird discount, don't miss out on your £150 discount by registering at usefulsocialmedia.com/europe/register.php

Didn't manage to attend this year's Social Media for Customer Service Summit in NYC? No worries, you can keep up with all that's happening today by using the hashtag #CSMCS. There are sure to be some snippets (140 characters or less) of best practice on there!

That's all for this week. Until next time!

Cheers,
Harry


Harry Rollason
Head of Community
Useful Social Media


Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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