5 Marketing Rules for Better Social Branding
Harry Gold | Social Commerce |       |  | While there is no one universal approach to building and maintaining a good brand, I have a few rules when it comes to social branding. These are constant marketing truths and tactics one should keep in mind when they look at their social programs: Go for the Groove Some branding campaigns try so hard to be different they lose their relevance or the message requires too much explanation. Remember: different is not always good, especially in the online and mobile environments... |
Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting
Matt Kapko | Social Media | |  | When marketers look to start a new campaign on Facebook, do they think about the type of ad units they want to buy, or the objectives they want to achieve with those ads? Facebook is banking on the latter, having just redesigned its ad buying and reporting tools to deliver what it calls "objective-based ad buying and reporting." The ad buying process on Facebook now begins with a list of eight defined objectives. This means marketers will effectively no longer be picking the Facebook... |
Instagram Video Ads: Mobile, Millennial Potential Massive
Matt Kapko | Social Media | |  | After all of the delays and rumors of an impending arrival, it appears the younger and smaller Instagram will be selling video ads well before its parent company Facebook gets around to it. Over the coming months, the photo and video-sharing site says it will begin displaying ads in the Instagram feeds of users in the US. "Seeing photos and videos from brands you don't follow will be new, so we'll start slow," the company notes in a blog post. Initially, the ads will be limited... |
Digital or Interactive? Brands Exemplify Modern Media Trends
Tessa Wegert | Media Buying | |  | Before everything Internet-related became known as digital, we called it interactive. Campaigns lived on Web, mobile, and video platforms ideally suited to engaging ads, and brands were eager to experiment. While these channels seemed predisposed to interactivity, many an ad failed to engage. The tools we used had the potential to be interactive... but the way in which we used them sometimes fell short. Social media changed that; in marched a group of applications built on user... |
Government Shutdown Frustrating to Park Social Fans, Opportunity for Private Companies
Mary Lisbeth D'Amico | Social Media | |  | "Because of the federal government shutdown this National Park Service Facebook page is inactive. We'll start the conversation again when we get back. " - Yosemite National Park Facebook post Whether it's the Grand Canyon, Statue of Liberty or Yosemite National Park, fans from near and far currently get the same message on the web and social media sites of the U.S. national parks in the wake of the government shutdown. While it may seem trivial compared to the financial damage... |
Beyond the Bubble: Why Marketers Must Redefine "Mobile First"
It's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses.
Megan Pluskis | Strategies | Print version Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers can take to stop participating in fraudulent acts against their companies.
Augustine Fou | Strategies | Print version Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy
Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the game.
Kevin Lee | Paid Search | Print version Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]
Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs.
Matt Kapko | Display Advertising | Print version Yelp Adds CPC Advertising to Enhanced Listings
Yelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term.
Pierre Zarokian | Social Media | Print version Tealium AudienceStream Aims to Bring Order to Fragmented Data
Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including email, multi-channel messaging, content management and more.
Matt Kapko | Data-Driven Marketing | Print version New Technologies to Help Juice Your Holiday Sales
Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season.
Michael Della Penna | Community Management | Print version Big Data vs. Better Data: Marketing Beyond Hunting & Gathering
While it's true that marketers can know, learn and do more with data, just possessing it is not enough.
Dana Hayes Jr. | Media Planning | Print version Inbound Marketing for eCommerce: Marketing on Steroids
Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop.
Luke Summerfield | Publishing | Print version Brand gTLD Subdomain Strategy: Navigating the New Technology Platform
As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive navigation inherent to the technology platform of the gTLD.
Jennifer Wolfe | Data-Driven Marketing | Print version |
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