Say Goodbye to the Age of Generalizations: How Social Data Changes Everything
John Elkaim | Social Integration |       |  | The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance, is down almost 50% since 2002. In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among US adults increasing by 800% over the past eight years. For marketers, this is the... |
Facebook Removes Visibility in Search Privacy Control
Carly Page | Social Media | |  | Facebook has removed the ability for people to remain anonymous in searches on the website. The social network announced that it has removed the "Who can look up your Timeline by name?" feature. This feature had allowed users to remain anonymous in search – and with the most secure setting switched on, users could ensure that people typing their name wouldn't see that they had an account on the website. Users can run, but they can no longer hide. The removal of the feature means... |
Pinterest Introduces Promoted Pins to Select Audiences for Testing
Jennifer Slegg | Social Media | |  | When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun including promoted pins on their site. This new feature comes after Pinterest announced last month they would be experimenting with advertisements, using promoted pins as the company's first real drive toward monetizing the site. Promoted pins appear almost identical to regular pins on user boards. You might not even realize you're seeing a promoted... |
Tweet or Like That Show? Twitter & Facebook Compete for TV Broadcaster Partnerships
Yuyu Chen | Social Media | |  | Social media giants Facebook and Twitter are in hot competition to attract more advertising dollars from partnerships with broadcasters. This week, Nielsen announced the commercial launch of "Nielsen Twitter TV Ratings," a measurement that details the number of Twitter users participating in conversations with TV shows. The Nielsen-Twitter program is available across over 215 English-language U.S. broadcast and cable networks, the announcement says. Facebook is going to provide... |
Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting
Matt Kapko | Social Media | |  | When marketers look to start a new campaign on Facebook, do they think about the type of ad units they want to buy, or the objectives they want to achieve with those ads? Facebook is banking on the latter, having just redesigned its ad buying and reporting tools to deliver what it calls "objective-based ad buying and reporting." The ad buying process on Facebook now begins with a list of eight defined objectives. This means marketers will effectively no longer be picking the Facebook... |
Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics
The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz.
Lisa Lacy | Strategies | Print version “Not Provided” World Just the Beginning of a Marketer’s Challenge
"Not provided" keyword data makes data analysis difficult, but just wait until cookie tracking becomes virtually nonexistent and we are required instead to rely on Google, Microsoft and Apple's own tracking capabilities in order to access conversion data from multiple sources.
Andrew Beckman | Search Marketing | Print version Data is Great, But the Value is in the Insights
Any conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze.
Stephanie Miller | Marketing Automation | Print version How to Leverage Premium Assets to Create More Engaging Digital Ads
Pictela's Ed Barnes shares a variety of tips and tools can help all levels of users leverage brand assets to create premium ads.
Guest | Media Planning | Print version Are You Sabotaging Business Data with Inaction?
Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations.
Robert Miller | Actionable Analysis | Print version Folgers Extends from Cup to Screen with Good News Hubs
The coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram.
Lisa Lacy | Strategies | Print version Fortune 100 Brands Missing the Mobile Opportunity [Study]
Coca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to go.
Jessica Lee | Mobile | Print version Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook
Google shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook.
Matt Kapko | Mobile | Print version The Battle of the Ages… Literally
Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes?
Jeanniey Mullen | Publishing | Print version Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising
Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back.
Benjamin Spiegel | Search Marketing | Print version |
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