Could Twitter's patent approach turn off investors? Twitter has been more willing than other tech companies to let its engineers and designers keep ownership of their inventions, both in an effort to limit patent litigation and to attract top engineers, but its lack of patents could make the company less appealing to investors, analysts say. "The more that IP is protected, the less infringement opportunity there is, and therefore, would increase the valuation," said Peter Adriaens, a business professor at the University of Michigan. Bloomberg (10/18)  | Collaborating with your coworkers and clients just got easier
Working with others often requires more than just phone calls and messages, so stay connected with Office 365. With it, you get access to your familiar Office applications and you can work on the same Word, Excel, and PowerPoint files with others in real time. Plus share files in a central SharePoint site—virtually anytime, anywhere. Read more in this overview. |
 | Book: Al Gore got Twitter founders drunk, tried to buy their company A new book recounts a meeting at which Al Gore plied Twitter co-founders Evan Williams and Biz Stone with "copious amounts of wine and Patron tequila" before attempting to buy the social network. The pair rejected Gore's advances, but the former vice president said there were no hard feelings. "They built that business into a fantastic success," Gore said. "I'm very bullish on Twitter." CNNMoney (10/17)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Tagkast helps Jaguar reach nearly 300,000 during an event A Jaguar Land Rover USA event used Tagkast to generate a reach of 293,672 users on social media. The advertising platform automatically shared pictures that attendees took with Jaguar's cars on Facebook and Twitter. "What makes it incredibly valuable is that the media is consumer generated and shared with friends, making each photo an authentic brand endorsement," said Tagkast co-founder Sean Strother. Luxury Daily (10/18)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | Study: Facebook and Google are used most for third-party logins Facebook and Google jointly account for more than three-quarters of all social sign-ins on third-party websites, according to a Janrain study. While Yahoo, Twitter and LinkedIn all have third-party login programs, none accounted for more than a few percentage points of social logins. eMarketer (10/18)  | NEW: US 2013 Consumer Data Privacy Study — Advertising Edition
Did you know 35% of consumers stopped doing business due to privacy concerns and only 1 in 4 are willing to share data for free services? In this free report, learn what consumers think about online advertising and associated privacy implications. See how it impacts your business and what you can do about it. Download the free report now. |
 | Use these Timeline contests to boost Facebook engagement It's easier than ever for brands to run Facebook contests, but they still need a few good ideas to get the ball rolling, Joshua Parkinson writes. Consider starting off with simple options such as caption contests, photo contests or fill-in-the-blank contests, Parkinson suggests. "Try mixing up these contest ideas and seeing which ones get the best response from your fans," he writes. SmartBrief/SmartBlog on Social Media (10/18)  | Whitepaper: 12 Tips for Better Cash-Flow Management
Good cash flow is essential to running a successful business. In many cases, the simplest changes can help to dramatically improve your results. In this white paper, we've rounded up 12 top pieces of advice from seasoned small business owners and finance experts. Join the OPEN Forum® Community and receive the free whitepaper. |
 |  | If you're a brand and you want to engage people, build awareness and push people down the purchase funnel online, you have to get your brand into these visual networks." -- Sean Strother, co-founder of Tagkast, as quoted by Luxury Daily | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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