Report cites a surge in social media spam Social media spam went through the roof in the first six months of 2013, increasing 355%, according to a report from Nexgate. About 1 in every 200 social media posts is spam, the report found, with 5% of all social media applications seriously affected by spammers. "[S]ocial spam is becoming a real business for spammers. You can see it in the increasing sophistication and diversification of the mechanisms used to distribute spam, and not just in the increase in volume," Nexgate CEO Devin Redmond said in a statement. Mashable (9/30)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | Why Facebook's TV-interaction numbers are suspect Facebook's method of determining interactions related to TV content is designed to make the numbers appear significantly larger than Twitter's TV-tweet totals, and is "not a fair comparison," Sarah Perez writes. While Facebook is taking steps to improve its social TV data, Twitter "is for now ahead of Facebook" when it comes to complementing television, Perez writes. TechCrunch (9/30)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Virgin Atlantic seeks "red hot reporter" for NFL game in London Virgin Atlantic is running a contest for a "red hot reporter" to appear at an NFL game in London on Oct. 27. Contestants submit a video for judgment to football analyst Adam Schefter, and Virgin Atlantic is hosting a separate website dedicated to the contest, augmented by Twitter. "We'll be handing over our social media channels to the Red Hot Reporter for the weekend to ensure that fans can be kept up to date on all the action both on and off the field," Virgin Atlantic's Chris Rossi said. MediaPost Communications/Marketing Daily (10/1) How 5 retailers are getting results on Google+ Google+ is proving a fruitful resource for some retailers, Matt Ridout writes, noting that H&M gets good results with custom-designed graphics, Topman lures users with prizes for participating and sharing content and Uniqlo keeps things fresh with time-sensitive content based on users' search habits. eConsultancy.com (9/30)  | Learn Success Strategies From Today's Top Retailers
There are reasons why retailers such as Build-A-Bear Workshop, charming charlie, and Specialty Sports Venture are leaders in their categories. Discover how they optimize results with CRM, POS and in-store services, plus best practices for mobility, omni-channel retailing, chain growth and more! This exclusive publication is available now at no charge. Download your copy here. |
 | Does Facebook make you blue? A growing body of research suggests that Facebook use correlates with feelings of dissatisfaction with life -- a sign, Travis Riddle writes, that online interactions are a poor substitute for real-world relationships. "It remains to be definitively established that Facebook itself is a problem, but real-life interaction is absolutely something our extraordinarily social species benefits from, and we should make every attempt to maximize our intake of this form of socialization," Riddle writes. ScientificAmerican.com (10/1)  | Going Google, from a CIO's perspective
October 3 - 10am PT/1pm ET
See what happened when international grocery retailer Ahold harnessed the power of Google Apps to cut IT costs, collaborate more efficiently and consolidate multiple systems into one global platform. Featuring Christine Atkins, former CIO of Ahold. RSVP now! |
 | How to approach the upcoming holiday season Brands should start planning their holiday-season social media strategies early, Abbi Whitaker writes. That means planning multiple campaigns across multiple channels, and concentrating resources on days such as Black Friday and Cyber Monday, she writes. "[S]ince most shoppers start their holiday gift gathering just after Halloween, it's not too early to hang the social media ornaments," Whitaker writes. SmartBrief/SmartBlog on Social Media (10/1) Coca-Cola's real-time ad strategy includes caution Coca-Cola is planning to launch its first real-time marketing campaign during the World Cup next summer, although it will be limited and selective, backing off when the social climate gets too heated, says Neil Bedwell, Coca-Cola's global group director for digital content and strategy. "Part of being great at real-time is knowing when to speak and when not to speak," Bedwell says. Advertising Age (tiered subscription model) (9/30)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | How to quit your job with a viral video Marina Shifrin worked for Next Media Animation, a Taiwanese viral-video firm, so when she decided to quit, she did so by submitting a viral video instead of a resignation letter. With Kanye West's "Gone" pounding in the background, Shifrin dances frantically on her desk and in the office bathroom, while her complaints about the company scroll across the screen. The Daily Dot (9/30) |  | The fact that spam is reportedly a $200 million business in Facebook alone, and it's delivered via a variety of bots, spam networks, and in multiple spam communication types is proof positive that this is real and thriving part of the social media world." -- Nexgate CEO Devin Redmond, in a statement quoted at Mashable | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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