Inside the Facebook-Twitter fight for TV-talk supremacy Facebook and Twitter were eager to tell the world how much their services had been used to discuss Sunday's "Breaking Bad" finale, as both hope to gain momentum as the go-to social second-screen experience. While TV is a big draw on both services, the industry lacks a consistent engagement standard and the networks haven't been forthcoming with ad-revenue figures. "There's definitely a lot of hype, and maybe one day they'll live up to it all. But I certainly don't see it taking away ad share from television," said Jason Kint, a former CBS senior vice president. The New York Times (tiered subscription model) (10/2)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | Facebook plan: Check in at a business and get free Wi-Fi Facebook has teamed up with Cisco to launch a program that offers free Wi-Fi to customers who check in on Facebook while at a local business. The CMX for Facebook program will give Facebook more user-location data for improved ad targeting on its platform, while providing businesses with reports on customer preferences and demographics. Bonefish Grill and Evergreen Brickworks are testing the program, but Facebook says any business with a compatible router and a Facebook Page can use it. Adweek (10/2), CNET (10/2)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | Coffee Bean brews new fans with social media campaign Coffee Bean & Tea Leaf credits a social media campaign with increasing its Facebook fan base by 136% per month in the past year. The company partnered with MomentFeed on the interactive campaign, which allows the chain to "like" and comment on photos of people drinking its products. Mobile Marketer (10/3)  | Whitepaper: 12 Tips for Better Cash-Flow Management
Good cash flow is essential to running a successful business. In many cases, the simplest changes can help to dramatically improve your results. In this white paper, we've rounded up 12 top pieces of advice from seasoned small business owners and finance experts. Join the OPEN Forum® Community and receive the free whitepaper. |
 | Study: Gender stereotypes are accurate on Facebook Researchers at the University of Pennsylvania say that people tend to conform to gender norms on Facebook, allowing them to predict a person's gender from their Facebook posts with 92% accuracy. Women tend to talk about their hair, chocolate and relationships, while men often use obscenities and talk about video games, the researchers say. Time.com (10/2), Business Insider (10/2)  | The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed! | | How marketers should respond to customers' social soapboxes Social media has created a world where individual customers can raise or crush a brand as easily as that company's marketing team, so marketers need to communicate honestly to manage expectations, writes David&Goliath founder David Angelo. Telling the truth, such as J.C. Penney's recent admission that it put off customers, helps brands establish who they are. "[B]rand winners will be the companies that learn how to whisper their truth into the ears of consumers and then let those advocates tell the world," Angelo writes. Advertising Age (tiered subscription model) (10/2) DemandBase introduces B2B ad-targeting tool for Facebook DemandBase is adding technology to its business-to-business marketing platform that determines which company a Facebook user works for using his or her IP address. Knowing where a user works allows marketers to target their Facebook ads to a specific industry, company or other niche market and improve return on investment for ad costs by 10% to 20%, according to DemandBase. VentureBeat (10/2)  | Learn Success Strategies From Today's Top Retailers
There are reasons why retailers such as Build-A-Bear Workshop, charming charlie, and Specialty Sports Venture are leaders in their categories. Discover how they optimize results with CRM, POS and in-store services, plus best practices for mobility, omni-channel retailing, chain growth and more! This exclusive publication is available now at no charge. Download your copy here. |
 | Shirts seek to foil Facebook's facial recognition Designer Simone Niquille has come up with a line of "Glamoflage" T-shirts that are covered with patterns made from celebrities' faces. The shirts aren't particularly attractive, but are designed to confuse Facebook's face-detecting auto-tagging system: "They won't keep your face from being recognized, but they will offer distraction," Niquille says. Wired.com (10/2) |  | Brands need to be ready for the spotlight -- good or bad -- by conducting business and communicating as if their reputations depend on it." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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