Tuesday, October 22, 2013

How Bluefin is helping Twitter master social TV

Facebook backtracks, lets users post gory videos | How Bluefin is helping Twitter master social TV | Facebook targets app-makers with mobile-video ad unit
Created for tweetbroker.social@blogger.com |  Web Version
 
 
October 22, 2013
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Today's Buzz
Facebook backtracks, lets users post gory videos
Facebook has reversed course and lifted a ban on gory videos showing real-life decapitations, with officials saying it is important for users to be able to share and discuss information about "human rights abuses, acts of terrorism and other violent events." Facebook said it reserves the right to take down videos posted out of "sadistic pleasure" or with the aim of inciting violence. "People share videos of these events on Facebook to condemn them. If they were being celebrated, or the actions in them encouraged, our approach would be different," the company said. Reuters (10/22), BBC (10/21)
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How Bluefin is helping Twitter master social TV
Twitter's acquisition of Bluefin Labs this year is emerging as a key strategic move ahead of the company's initial public offering, experts say. Bluefin brought a range of TV-analytics capabilities to Twitter, strengthening the social network's appeal to broadcasters and TV marketers. "They have a very short list of markets they want to go after. Twitter picked TV as the one to go after during the IPO period," says Gartner analyst Brian Blau. The Boston Globe (tiered subscription model) (10/21)
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Facebook targets app-makers with mobile-video ad unit
Facebook is launching a mobile-video ad unit for its iPhone and Android application that's aimed at mobile-app developers. "Potential customers will be able to click play to watch a video featuring your mobile app before installing the app. ... [W]e look forward to helping developers use their video creative to find new app installs," Facebook's Radu Margarint wrote in a blog post announcing the ad type. The company also announced a new "cost-per-action" pricing tier for mobile ads, with marketers being charged by the install. VentureBeat (10/21)
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NEW: US 2013 Consumer Data Privacy Study — Advertising Edition
Did you know 35% of consumers stopped doing business due to privacy concerns and only 1 in 4 are willing to share data for free services? In this free report, learn what consumers think about online advertising and associated privacy implications. See how it impacts your business and what you can do about it. Download the free report now.

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Auto-rental companies seek social media dominance
Auto-rental giants Hertz and Enterprise are each vying for social media dominance, but are using quite different strategies along the way, according to an Unmetric report. Hertz is the industry leader on Twitter, with the most followers and a good record when it comes to replying to customer tweets, while Enterprise brands have managed to corner three-quarters of all auto-rental Facebook fans. USA Today (10/21)
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Moët & Chandon raises a glass to Twitter and Tumblr
Moët & Chandon is running a global photography contest powered by Instagram, Tumblr and Twitter, with fans asked to submit photos of celebrations. One participant each week will be rewarded with a golden magnum bottle of Moët Impérial. Luxury Daily (10/22)
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Research and ReportsSponsored By
LinkedIn has social media's best-paid engineers
Computer engineers at LinkedIn earn more than their counterparts at other social networks, according to a Glassdoor ranking of engineer salaries. LinkedIn's engineers were the second best paid in the business, trailing computer-networking equipment-maker Juniper Networks. Google, Twitter and Facebook also placed in the top 10, according to the report. Bloomberg (10/17)
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The definitive story of Jeff Bezos and Amazon.com.
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Business Tips and Advice
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How social media can put your events on the map
If you're planning an event, be sure to use social media at all stages, Crowdtap's Anna Kassoway and Fiona Pietruski advise. Create a hashtag for your event to help attendees connect and find relevant content, and be sure to give yourself plenty of time to build buzz in advance of the big day. "Remember everyone has influence, even if they only have 100 Facebook friends," they write. SmartBrief/SmartBlog on Social Media (10/22)
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Social Shareable
Are you being confronted with sad boyfriends on Etsy?
Women who use Etsy to hawk knitted and crocheted products often recruit their boyfriends to model their wares -- and the men in question aren't always happy to be photographed. A Tumblr blog catalogs the "Sad Etsy Boyfriends," with photo after photo of browbeaten men in knitted beanies. "In the face of commerce, their vacant looks often betray the crafty site's pleasing visual aesthetic," Audra Schroeder writes. The Daily Dot (10/21)
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Director of Digital Content/Social MediaNorthern Illinois UniversityDeKalb, IL
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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