Advanced Email Marketing: 3 Tips for Maintaining Customer Engagement in the Inbox

ClickZ Email Marketing January 22, 2014 3 Tips for Maintaining Customer Engagement in the Inbox Learn how to improve email performance by building long-term customer engagement through emails. Effective Email Creative is More than Just Creative If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. - Jeanne Jennings Email Subscribers - Don’t Let Them Leave Angry The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). - Margaret Farmakis Using Email Marketing to Reach Booming Mobile Markets Consider these tips to make sure your email marketing campaigns are reaching mobile users. - Christian Arno CRM & Media Together At Last Means an Expanded Role for Email Marketers You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. - Derek Harding How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional sales. - Jim Davidson How to Prove the ROI of an Event Thoughts on Disruption and Innovation Is $100 Enough to Try Facebook Ads? 2014 Super Bowl Ads - In It for the Long Game Getting Started with Real-Time Analytics Conversion Trends to Watch in 2014 The Programmatic Interrogation Primer on Programmatic Buying and Mobile RTB Triggers in 2014 Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse The Stateless Internet Convergence of Things Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources