Can Digital Finally Drive Offline Sales At Scale?
Marko Muellner | Community Management |       |  | Digital marketers have long struggled to drive offline sales. Not only has it been near impossible to track, rendering attribution futile, but how consumers shop has gotten complicated. Top thinkers have tried diligently to map the purchase journey and redefine the purchase "funnel" into more of a swirling set of orbiting planets and compulsions. In the face of these challenges, many marketers have decided to focus their digital efforts on branding and awareness, driving more "middle... |
Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change
Chris Merriman | Politics & Advocacy | |  | 'Twitter with pictures' social network Pinterest could be forced to change its name to resolve a trademark dispute. The social media network was launched in 2011, however it didn't reach UK users until 2012. In the intervening time, a UK startup named Premium Interest trademarked the name Pinterest and has now disputed its use. The European Commission Office for Harmonisation of the Internal Market (OHIM) ruled that there was weaker evidence of brand awareness of Pinterest in... |
Intel: Why 2014 Will Be The Year of Content Distribution [Video]
Adaline Lau | Social Media | |  | "Creating great content is just half the story", says Jamshed Wadia, social media strategist for Intel Asia Pacific. There's been an emphasis on content marketing in the past few years, but it has only been on marketers' radar in the region as of last year. An annual Adobe study on digital marketing performance for 2013 revealed that strengthening digital marketing content strategy was the second priority after social optimization or community growth and engagement. The study... |
Snapchat Promises App Update to Fix 'Find Friends' Hack
Dave Neal | Social Media | |  | Selfie sharing app Snapchat will update its software in the wake of a hacking attack that exposed more than four million usernames and phone numbers. The website was attacked last week, and breached through a vulnerability that had been discussed by a security company but dismissed by the firm. Since that first dismissal and the announcement of the security breach the firm has taken the matter more seriously and is now in the process of updating its application to be more secure... |
Top 10 gTLDs to Watch in 2014
The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 2014
Jennifer Wolfe | Data-Driven Marketing | Print version 6 Tools for Optimizing Your Copy, Content and Headlines
Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort.
Tim Ash | Conversion & ROI | Print version 7 Winning Content Marketing Resolutions for 2014
The most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a great 2014.
Matthew Kumin | Publishing | Print version Moving Beyond Basic Personalization to Real-Time Marketing
Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately. Are you delivering great customer experiences?
Katrina Conn | Advanced Email Marketing | Print version 2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]
See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey.
Carl Griffith | Strategies | Print version Singtel Advertising's Big Data Ambitions [Video]
Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months.
Adaline Lau | Data-Driven Marketing | Print version 5 Approaches for SMBs to Set Up An Internet Marketing Team
Consider these 5 ways before you market your products online.
Gordon Choi | Media Planning | Print version Yahoo Users Infected with Malware After Ads Hijacked
Yahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3.
Michael Passingham | Display Advertising | Print version Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'
A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model.
Lisa Lacy | Strategies | Print version Your Digital Analytics Challenge for 2014
This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it.
Robert Miller | Actionable Analysis | Print version | 
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