Social Media Smarts: $4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

ClickZ Social January 24, 2014 $4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game? During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? Pinterest Gives the Gift of GIFs, Recipe Search Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and a functionality for GIF images. - Jessica Lee JBL Campaign Lets Users Create Unique Tweets-Based Personal Soundtracks JBL is launching a series of sweepstakes on Twitter and it is using the tweets to create unique, personalized, bite-sized soundtracks. - Liva Judic Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers Consider these top tips for approaching and working with bloggers and key opinion leaders in China. - Elisa Harca VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. - Adaline Lau Twibel - What Brands Should Know Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. - Susan Kuchinskas KISS Rocks and Rolls in John Varvatos Video Changes to Facebook Affect Who Will See Your Brand's Posts PPC for Start-Ups 3 Things to Ask Yourself Before You Look for a New Agency Spotlight On: Michael Provenzano, CEO and Co-Founder of Vistar Media Google Empowers Publishers with AdSense Direct Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle Paid Search Advertising Accelerates in Q4 2013 Small Steps Yield Big Gains in TD Ameritrade’s Olympic #ItAddsUp Campaign Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Social Resources Best practices in extracting data from social media Social media and cloud computing 8 steps to a better social media mix More Social Resources

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