Media Buying: How to Prove the ROI of an Event

ClickZ Media January 23, 2014 How to Prove the ROI of an Event 20 ways to measure the success, or failure, of an event. 3 Viral Video Lessons From Super Bowl Ads Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. - Tessa Wegert Primer on Programmatic Buying and Mobile RTB Triggers in 2014 Programmatic buying simplified. - Rahul Garg Is Retargeting Really a Creepy Stalker? Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. - Parth Mukherjee Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. - Jeanniey Mullen Brands Join the Experimental Journey on Jelly How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform grows. - Matt Kapko Small Steps Yield Big Gains in TD Ameritrade’s Olympic #ItAddsUp Campaign Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl Google Buys Nest -- What Does It Mean? 5 Keys to Sales and Marketing Alignment Deliver Value to Your Global Markets Through Search Best Practices The Year of Mobile - Redux What Makes Your Audience Tick? An Interview with Jeff Rohrs, Author of 'Audience, Marketing in the Age of Subscribers, Fans and Followers' Exploring Marketing Opportunities in Wearable Technology Growth Hacking: Marketing Joins the Lean Revolution Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Media Resources Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma The Convergence of Email, Mobile, and Social Marketing, Ron Cates Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

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