 | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
 | Analyst: Video ads could prove lucrative for Twitter The online video advertising market will be worth $8.1 billion by 2016, and social networks such as Twitter are likely to take a big slice of that, according to a forecast from Evercore Partners. The report predicts that about a sixth of Twitter's revenues could come from video ads by 2016. "What places Twitter in such strong company is the combination of its immediacy and the support that it is receiving from the traditional TV industry," said Evercore analyst Ken Sena. Fox Business (1/2), USA Today (1/2) Facebook's teen problem may be more myth than fact Media hype around Facebook's declining base among teenagers doesn't match the facts, writes Jason Abbruzzese. Aside from a statement by Chief Financial Officer David Ebersman about third-quarter results and a misinterpreted survey, "there's been precious little data to latch onto. Ebersman quote aside, Facebook execs have repeatedly stated that teens are not abandoning the platform in droves," Abbruzzese writes. Mashable (1/2)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Spanish soccer club scores with 50 million Facebook fans Soccer team FC Barcelona has become the first sports franchise to win 50 million fans on Facebook, putting it narrowly ahead of archrival Real Madrid, which has 46.7 million fans. A few individual soccer stars have even greater followings, with Real's Cristiano Ronaldo having nearly 69 million followers, and Barcelona star Lionel Messi having 52 million. Reuters (1/2)  | Leading Through Connections: Insights from the Global Chief Executive Officer Study
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. This study explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments. Download the free study to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners. |
 | LinkedIn lists key skills to include on your profile Job seekers who use LinkedIn will get better results if they find ways to showcase their technological expertise, according to an analysis that found 20 of the 25 most-required skills for 2013 involved tech. The analysis, based on a LinkedIn study of 259 million accounts, names social media marketing, mobile development, and cloud and distributed computing as the top must-have skills for the past year. BusinessNewsDaily.com (1/2)  | The 4 Fundamentals of Financial Reporting for Equity Compensation
Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now. |
 | Why social customer service is no longer optional Social media outreach to customers once was a pleasant surprise, and a chance for companies to win brownie points -- but consumers increasingly believe that social interactions with brands should come standard. That means companies will miss out if they fail to respond to customers' social chatter, says Dennis Stoutenburgh of Stratus Contact Solutions. "We're getting to the point now that if companies don't respond, they will have a black mark against them," Stoutenburgh says. Knowledge@Wharton (1/2)  | Break Down Barriers and Reduce Cycle Times with DevOps
Learn how companies like Netflix, Amazon, Etsy, Facebook and many more deliver new features faster, sometimes several times per day, while other companies wait months to release software updates. Dismantling the traditional silos between Development and Operations, their teams work together through what is now known as DevOps. Download the free report now. |
 | Interactive maps show changing nature of U.S. travel It's now possible to jet around the world in 24 hours -- the same period of time that a traveler in 1800, using a horse and carriage, would have needed to get from New York City to Harrisburg, Pa. To illustrate the march of progress, University of Richmond researchers put together an interactive map showing how long it would take to reach different locations in the U.S. at different points of history. FastCoDesign (1/2)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 |  | When I talk to chief marketing officers or advertisers, they sort of chuckle about [Facebook's] teenager problem because most of them say they don't advertise to teenagers. They advertise to 25- to 40-year-olds that have purchasing power." -- Eric Sheridan, analyst at UBS, as quoted by Mashable | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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