Wednesday, January 29, 2014

Email Marketing Optimization: Coding for Responsive Design Part 2: Adapt or Die

ClickZ Email Marketing
January 29, 2014
Coding for Responsive Design Part 2: Adapt or Die
By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts.
Email Program Broken? Fix It
The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective. - Kara Trivunovic
What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs
Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. - Simms Jenkins
3 Tips for Maintaining Customer Engagement in the Inbox
Learn how to improve email performance by building long-term customer engagement through emails. - Justin Williams
Effective Email Creative is More than Just Creative
If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. - Jeanne Jennings
Email Subscribers - Don’t Let Them Leave Angry
The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). - Margaret Farmakis
Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars
New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?
A Clear Path to Blog Frequency Based on Goals
"People Analytics": Big Data Hits Hiring
How Are You Measuring Customer Success?
Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China
Q&A: Will 2014 Be the Year of Multiscreen Marketing?
Departing From a Search Bar Near You
Apple Breaks iOS Device Sales Records, but Fails to Wow Investors
Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo
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Email Resources
8 steps to a better social media mix
Breathing New Life into Your Email Campaigns, Sundeep Kapur
The Convergence of Email, Mobile, and Social Marketing, Ron Cates
More Email Resources

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