Facebook still trumps Twitter, Morgan Stanley says Twitter is "inherently more complicated to understand" compared with Facebook, making it unlikely to achieve the same kind of market position as the industry leader, according to a Morgan Stanley report. The analysis, which sparked a slide in Twitter's shares, also noted that increasing competition for online ad dollars makes Twitter's long-term prospects far from clear. "[S]uccess is far from guaranteed at this early stage," the report says. MarketWatch (1/6), Fox Business (1/6)  | Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today. |
 | Twitter is bringing back retail politics, exec says Politicians used to win votes by hitting the streets and shaking hands, and Twitter is bringing that back in digital form, says Adam Sharp, the network's head of government and nonprofits. Conventional shoe-leather politicking doesn't scale efficiently, but Twitter allows candidates to use retail-politics strategies for a wider audience, Sharp says. "Twitter allows for the return of direct one-on-one meaningful contact between candidates and voters," he says. ABC News/The Note blog (1/7)  | Selecting Your Equity Compensation Management Solution
Before selecting a stock plan management solution, consult our Buyer's Guide to understand the 11 criteria to use in evaluating your options and selecting the best solution for your company's needs. Whether you are purchasing a platform for the first time or making a switch from your current solution, there are features that your system needs to have—make sure you know what to look for in this free Buyer's Guide. |
 | Why social gambling is poised for growth Social gambling sites are in their infancy, but could evolve far more rapidly than real-world casinos, FlowPlay CEO Derrick Morton says. That's because brick-and-mortar casinos are heavily regulated, making innovation difficult, but social gambling doesn't face the same barriers, he says. "I expect that the evolution of social casinos will run far ahead of real casinos, just because they're not as regulated," Morton says. Inside Facebook (1/6)  | Break Down Barriers and Reduce Cycle Times with DevOps
Learn how companies like Netflix, Amazon, Etsy, Facebook and many more deliver new features faster, sometimes several times per day, while other companies wait months to release software updates. Dismantling the traditional silos between Development and Operations, their teams work together through what is now known as DevOps. Download the free report now. |
 | Study: North America leads the pack in per-user social spending Ad spend on social networks is increasing globally but North America leads in the amount spent per user, with twice as much spent by advertisers there than in Western Europe, according to eMarketer. Spend per user is expected to reach $32.82 in North America this year, dwarfing the global average of $6.97. By percentage, the Middle East and Africa region is seeing the largest spend increases, with a projected 63.9% jump this year. eMarketer (1/6)  |
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 | Brands should pay more attention to social, experts say Companies increasingly understand the need for a comprehensive, well-resourced digital-marketing strategy, but many still focus on SEO to the detriment of their social media efforts, experts say. "Most organizations have a pretty good handle on their SEO strategy, but are comparatively under-resourced on their social strategies," says Salesforce.com executive Paul Smith. The Guardian (London) (1/6) | Got something to say about social media? Say it on our blog SmartBrief on Social Media publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Media audience. If you're interested in seeing your name in SBoSM, check out our step-by-step guest post guide and then e-mail editor Stephen Yusko for more information.
|  | Twitter is bringing people closer to the political process and closer to that traditional model of the town square where we meet to discuss the events of the day." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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