Email Marketing Optimization: CRM & Media Together At Last Means an Expanded Role for Email Marketers

ClickZ Email Marketing Wed 15th Jan 2014 CRM & Media Together At Last Means an Expanded Role for Email Marketers You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional sales. - Jim Davidson Gmail's Google+ Integration Leaves More Questions Than Answers A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. - Jessica Lee 5 Must-Do New Year’s Resolutions for Email Marketers Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. - Simms Jenkins The Golden Rule in Email is Relevance There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience. - Christian Nahas Moving Beyond Basic Personalization to Real-Time Marketing Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately. Are you delivering great customer experiences? - Katrina Conn How Fun Brand Initiatives Will Win Customers in 2014 Wed 15th Jan 08:30 A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency Wed 15th Jan 08:00 The Power of Peer in Social Customer Care Wed 15th Jan 07:00 LinkedIn Ads: Social PPC & Sponsored Updates Wed 15th Jan 06:30 Will This Be the Year of Data Analytics in the Marketing Department? Wed 15th Jan 06:00 Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace Tue 14th Jan 17:55 Two Trends to Watch in China: M-Commerce and Showrooming [Video] Tue 14th Jan 17:30 Forget Real-Time, Let's Look at Relevant-Time Marketing [Video] Tue 14th Jan 17:00 Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface Tue 14th Jan 15:29 YouTube Comments Revamp: Hit or Miss? Tue 14th Jan 14:22 Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources