Monday, January 13, 2014

Engineer creates social network for the post-Snowden era

Stars hit Twitter before, during and after Golden Globes | Engineer creates social network for the post-Snowden era | Facebook user sues, says he never "liked" USA Today
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January 13, 2014
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Today's Buzz
Stars hit Twitter before, during and after Golden Globes
Celebrities tweeted up a storm on Sunday night before, during and after the Golden Globes, with many using the service to post images of their pre-ceremony preparations. The official Golden Globes account also fired off tweets and Instagram snaps in real time as stars such as Leonardo DiCaprio and Tom Hanks strolled the red carpet. CBS News (1/12)
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Network Update
Engineer creates social network for the post-Snowden era
Brazilian engineer Miguel Freitas says he sees social networks as a powerful force for the promotion of democracy -- as long as governments don't interfere. After U.S. surveillance of social networks was revealed by former contractor Edward Snowden, Freitas designed a social network, Twister, that uses a decentralized infrastructure and high-level encryption to thwart both surveillance and state-level attempts to shut down the service. "The possibility of a single entity being able to control this important flux of information made no sense to me," he says. Wired.com (1/13)
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Most Read by Marketing Decision Makers
Ideas in Action
HBO unleashes a social media blitz for new season of "Girls"
HBO is engaging the extensive online fan base of "Girls" by launching a Snapchat account that shares sneak peeks throughout the season and an Instagram video series that features star Lena Dunham opining about topics through her character's eyes. The network also will have a cast member live-tweet each episode this season, starting with episode 3, to drive conversation on Twitter. Mashable (1/12)
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Research and Reports
Study: IT buyers turn increasingly to social media
Social media soon might be a major influencer in IT business-to-business buying decisions, according to an IDG Connect study. At the same time, the report projects editorial and vendor content will dip in influence. Currently, social media factors into the purchase decisions of 86% of IT buyers. Advertising Age (free access for SmartBrief readers) (1/10)
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The Takeaway
Column: How to react to criticism on the Internet
Negative online comments pose a challenge to businesses that want to maintain a sterling reputation. Carrie Hill, co-founder of IgnitorDigital.com, offers advice that includes determining the validity of the criticism and then moving the conversation offline. "Invite the customer to call or email a decision maker directly, and let them know that you're dedicated to making it right," she writes. SCORE Small Business Success Blog (1/9)
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Social Shareable
The man behind Chewbacca posts trove of "Star Wars" photos
Peter Mayhew, who wore the Chewbacca suit in the original "Stars Wars" trilogy, has posted on his Twitter account a slew of never-before-seen photos from the making of the movies. Among the best snaps: Carrie Fisher -- a.k.a. Princess Leia -- lounging with her stunt double; Darth Vader about to get smooched; and C-3PO using an umbrella as shelter from the desert sun. WebProNews (Lexington, Ky.) (1/13)
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SmartQuote
The reliance on social media as the avenue to get peer insight continues to increase."
-- Bob Johnson of IDG Connect, as quoted by Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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