The future still belongs to Facebook, Zuckerberg says

The future still belongs to Facebook, Zuckerberg says | How Facebook became an advertising powerhouse | Facebook aims for second-screen dominance during Super Bowl Created for tweetbroker.social@blogger.com |  Web Version   January 31, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Sponsored By The future still belongs to Facebook, Zuckerberg says Facebook will be 10 years old next week, and CEO Mark Zuckerberg says he's determined to keep expanding the social network. Zuckerberg has shown flexibility in adapting his company to the rise of mobile computing, and says he's confident that Facebook can keep evolving and rising to new challenges. "We're really at this point where we can take a step back and think about the next big things that we want to do," he says. Bloomberg Businessweek (1/30) Share:  How Facebook became an advertising powerhouse The Wall Street Journal (tiered subscription model) (1/30) Share:  5 Unsung Tools of DevOps Most of us are always trying to optimize our work so we're constantly looking for new and improved tools. Plus playing with new tools is fun. Jonathon Thurman shares his five favorite DevOps tools. They may not be flashy but they're time tested and just work. He also tells you how to use them and how to configure them for maximum value. Download 5 Unsung Tools of DevOps to see which tools make the cut and why. Network Update Sponsored By Facebook aims for second-screen dominance during Super Bowl After a year of introducing new features designed to compete with the instant-conversation nature of rival Twitter, Facebook is making a bid for second-screen chat prominence with Sunday's Super Bowl. The social network has hired a team to provide insights into Facebook's online conversations for broadcasters during the game. "Twitter is better at engaging in the real-time conversation. But Facebook is catching up quickly -- and you can't match their scale," said Quinn Kilbury, brand director at Newcastle Brown Ale. Reuters (1/31) Share:  Twitter offers Super Bowl consulting backed by analytics Twitter is showing marketers the value of its paid units with a consulting service for Super Bowl campaigns. Twitter's game-day efforts include mining data to predict memes and targeted keywords for PepsiCo, Unilever and other major marketers. With organic tweets, "you are not reaching the scale you need," said Gail Tifford, Unilever's senior director of media for North America. The Wall Street Journal (tiered subscription model) (1/30) Share:  The 4 Fundamentals of Financial Reporting for Equity Compensation Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now. Ideas in Action Adobe's Super Bowl effort aims at marketers in real time Adobe is assembling a social media team to target marketers during the Super Bowl, joining the ranks of brands that create "war rooms" to craft real-time content during live events. Adobe's war room will heavily promote a new video ad that tells marketers to pay attention to all screens during the game. "We see our campaign as part of the overall Super Bowl experience," said Ann Lewnes, Adobe's chief marketing officer. Advertising Age (free access for SmartBrief readers) (1/30) Share:  Companies live and die by their employees Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter. Research and Reports Sponsored By Social media shapes our sense of what's beautiful, women say More than four-fifths of women say social media shapes society's sense of what's beautiful, according to a Dove survey, and almost two-thirds say that social media is a more powerful influence than movies, music or magazines. "Social media is closely linked to how we perceive beauty because it is such a visual medium," Dove's Jess Weiner says. Mashable (1/24) Share:  Bridge the CMO-CIO divide Find out how CMOs and CIOs can bring new levels of collaboration to your organization. You'll also learn: • What CMOs really think about their IT departments' marketing skills • Why more CMOs and CIOs are jointly selecting marketing technology Download the report now. The Takeaway Tips to reach women on Pinterest A fifth of American adults use Pinterest, so brands should get serious about running campaigns on the platform, Heather Smith writes. Women remain Pinterest's most active users, so smart brands should create high-quality, product-related content designed to cater to women's tastes and online habits, Smith writes. SmartBrief/SmartBlog on Social Media (1/31) Share:  Social Shareable History's greatest pop "sellouts" Marketers have inspired plenty of musicians to accept handsome checks in exchange for lending their names and talents to a brand. Among the most notable "sellouts": Michael Jackson's 1984 "Pepsi Generation" ad; Tom Jones' 1965 croon-along jingle for Coca-Cola; and Chris Brown's hit "Forever," which started off as a Wrigley Doublemint commercial. Wired.com (1/31) Share:  Position Title Company Name Location Senior Manager of Social Marketing Aspen Dental East Syracuse, NY Click here to view more job listings.   SmartQuote We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future." -- Mark Zuckerberg, CEO of Facebook, as quoted by Bloomberg Businessweek Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Publisher:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information