Snapchat is "super interesting," Zuckerberg says Facebook chief Mark Zuckerberg called Snapchat a "super interesting privacy phenomenon," in a discussion at Stanford University. The introduction of privacy and disposability into social networking is an evolutionary step that Facebook is working to keep pace with, Zuckerberg said. "That's a big kind of innovation that we're going to keep pushing on and keep trying to do more on," he said. TechCrunch (1/14), TheNextWeb.com (1/15)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Google+ attack redirects hotels' profile pages Thousands of hotels' Google+ pages have been hijacked and pointed at third-party booking sites, sabotaging not just the hotels' social media presence but also their search results and Google Maps listings, which are shaped by Google+ profiles. The listing-site operators denied having a role in the attack, and said they were also victims since they had subsequently been penalized by Google's search algorithms. CNET (1/14), The Guardian (London) (1/15) Twitter tools aim at precise ad retargeting Marketers can now provide e-mail addresses or other customer data to Twitter as a way of finding those individuals on the social media site. The new ad retargeting tools released by Twitter this week help marketers get more specific in who sees their social media campaigns. TechCrunch (1/14), Adweek (1/14)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Subway gets GIF-happy in social push for $5 sandwiches Subway's #januANY campaign promoting $5 foot-long sandwiches is going GIF-crazy -- with a Twitter and Facebook campaign from Giphy and 360i that has shared 73 GIFs, with plans to release more than 100. The brand will soon launch a dedicated Tumblr page for the effort, according to this report. Adweek (1/14)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
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 | The 4 Fundamentals of Financial Reporting for Equity Compensation
Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now. |
 | Survey: Marketers are losing patience with social media Less than 8% of social media marketers say they're satisfied with the impact they're having, according a NextStage survey, and about a fifth say they're actively dissatisfied with social media marketing in general. Half of those surveyed said they were willing to give social marketing more time to prove itself, but in general marketers' patience is wearing thin, writes NextStage founder Joseph Carrabis. iMedia Connection (1/15)  | The 3rd installment of the sell-out Social Media in the Utilities Sector conference series returns this spring to London. With keynote presentations from an array of Utilities at the heart of social media strategy developments, this really is a unique event not to be missed! | | How one tweet turned Twitter into a phenomenon Five years ago, a single tweeted photo -- showing U.S. Airways Flight 1549 shortly after it crash landed in the Hudson River -- went viral, and in the process catapulted Twitter into the public consciousness. "It changed everything," Twitter co-founder Jack Dorsey said last year. "Suddenly the world turned its attention because we were the source of news." CNBC (1/15)  | Break Down Barriers and Reduce Cycle Times with DevOps
Learn how companies like Netflix, Amazon, Etsy, Facebook and many more deliver new features faster, sometimes several times per day, while other companies wait months to release software updates. Dismantling the traditional silos between Development and Operations, their teams work together through what is now known as DevOps. Download the free report now. |
 |  | Facebook is so uncool even the president of the United States knows it." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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