Last Year Was About Content, But 2014 Will Be the Year of the Story
Tessa Wegert | Media Buying |       |  | A year ago this week, I wrote a column called, Why Your Brand Needs to Become a Content King. It was the start of 2013, and Coca-Cola had just released its Bears Film, an animated short produced by Ridley Scott that went on to rack up millions of views online. The project was a harbinger of things to come: 12 months of exceptional video campaigns, from Dove's Real Beauty Sketches to Heineken's Departure Roulette, Burt's Bees' #6SecondClassics, online films by Volvo, Jaguar, and Infiniti,... |
CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite
Carly Page | Mobile | |  | Yahoo's chief executive, Marissa Mayer, delivered a keynote speech at Consumer Electronics Show (CES) in Las Vegas yesterday, in which she announced the firm's acquisition of Aviate, the launch of the company's News Digest app service, and the release of its new ad products. Mayer's first announcement was that Yahoo has snapped up Aviate, which makes over 30 startups the firm has acquired since Mayer took over the reins of the company in 2012. Aviate is the brains behind a smartphone... |
7 Winning Content Marketing Resolutions for 2014
Matthew Kumin | Publishing | |  | The most influential voices in the industry appear to agree: 2013 was a big year for content marketing. With more companies shifting away from online advertising banner ads and looking for more effective and authentic ways to connect with customers, smart marketers turned to a number of content marketing strategies and tactics highlighted by industry thought leaders such as Joe Pulizzi, Michael Brenner, Robert Rose, and Ann Handley. They and others emphasize how brands can better engage... |
5 Approaches for SMBs to Set Up An Internet Marketing Team
Gordon Choi | Media Planning | |  | When traditional SMBs (small-to-medium-sized businesses) prepare to go O2O (from offline-to-online), they often face shortage in different types of Internet marketing skills. To begin with, before marketing your products via the World Wide Web, an SMB should consider: Target markets: The countries where your potential customers are based in which your products are most likely to sell well. Website: Design a website that includes all the important languages your targeted customers... |
Yahoo Users Infected with Malware After Ads Hijacked
Michael Passingham | Display Advertising | |  | Hundreds of thousands of Yahoo users in European countries including the UK, France and Romania may have been infected with malware injected into advertising hosted on Yahoo websites. Dutch company Fox-IT made the discovery at the end of last week, saying users who visited Yahoo would be confronted with advertisements that would direct them to external sites hosting malware that exploits Java security flaws. The ads were served in iframes by Yahoo's advertising service, and were... |
Tag Management Q&A with Tealium's Ali Behnam
Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management.
Tim Nichols | Analyzing Customer Data | Print version Diet & Exercise PPC Wins: Not Just a New Year's Resolution
In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new diet ad copy insights.
John Gagnon | Paid Search | Print version 5 Must-Do New Year’s Resolutions for Email Marketers
Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication.
Simms Jenkins | Email Marketing Best Practices | Print version B2B Marketing Automation Teaches B2C Marketers a New Trick
B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that.
Mathew Sweezey | Marketing Automation | Print version The Growing Social Media Power of Women and Marketing Strategies For Reaching Thema>
Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent.
Ekaterina Walter | Social Media Smarts | Print version Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser Insights
In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used on Android devices.
Dan Worth | Social Media | Print version Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs
The brands will allow consumers with select Samsung products to make purchases directly from their TVs.
Lisa Lacy | Strategies | Print version Google and Pandora Partnering with Auto Brands for In-Car Services
Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014.
Yuyu Chen | Strategies | Print version The Golden Rule in Email is Relevance
There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience.
Christian Nahas | Marketing Automation | Print version 10 Web Analytics Trends for 2014
Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months.
Mark Ryan | Analyzing Customer Data | Print version |
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