Ontario man friends local Applebee's Facebook page Comic book artist Chip Zdarsky started engaging with his local Applebee's in Barrie, Ontario, on Facebook after noticing little traction for the restaurant's bland updates. The friendly exchange has drawn attention to both parties. Zdarsky praised the Applebee's social media team in an interview for responding to his sometimes tongue-in-cheek comments on statuses and photos with "politeness in every exchange." Adweek/AdFreak blog (1/9) Ad exec: DIY craze drives growth in home-improvement sector Do-it-yourself projects inspired by Pinterest and blogs will drive double-digit growth in the home-improvement industry this year, says Matthew Baker of Arnold Worldwide. He says that using digital tools to plan and chronicle home-improvement projects is becoming a "pervasive" habit, and that the primary platform for home-improvement inspiration is digital. eMarketer (1/10) | Kuwait leads all countries in tweeters per capita Kuwait has the most Twitter users per capita, followed by the Netherlands and the tiny nation of Brunei, according to an analysis by Northeastern University researchers. The U.S. ranked fifth, after the U.K. The top languages used on Twitter are English, Spanish and Indonesian, according to the analysis. Slate/The World blog (1/10) | A 2014 forecast for social media This year will see the refinement and elaboration of social media ideas floated in 2013, Amber Mac writes. Expect to see more Snapchat-style disappearing-content formats, more well-designed long-form social content and the rise of private networks catering to users uncomfortable with the open-access ethos of Twitter and Facebook, Mac writes. Fast Company online (1/10) | The fastest, meanest creature in the ocean is a shrimp Pound for pound, the meanest creature in the ocean isn't a shark or a killer whale, it's the tiny mantis shrimp. The crustaceans, which can be less than an inch long, have evolved a punch so quick and powerful that it allows them to crack open crabs and clams, and the process also creates superheated bubbles that can instantly knock out their prey, Matt Simon writes. Wired.com (1/10) |  | Even for employees in non-customer facing roles, the expectation [in 2014] will be that they represent the company whenever online to amplify and reinforce the corporate brand and its value to customers." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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