 | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | VIPs get exemption from Google+ e-mail integration Google's decision to allow people to send e-mails using only Google+ handles could cause an increase in spam and other unwanted messages, so the social network is deploying a more limited version of the feature for its VIP users. By default, users with thousands of followers will receive messages only from people in their circles, rather than from the general public. The Verge (1/13)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Marketers listen in as Peyton Manning shouts "Omaha" Denver Broncos quarterback Peyton Manning shouted "Omaha! Omaha!" repeatedly before plays Sunday during the playoff game against the San Diego Chargers, and the audio of his snap counts was so noticeable that the Nebraska city was soon trending nationally on Twitter. The city's official tourism marketers jumped in on the Twitter frenzy, saying that they appreciated "all the love" from Manning, while Omaha Steaks got in on the action with a Monday-morning #OmahaOmaha tweet. Adweek (1/13)  | Selecting Your Equity Compensation Management Solution
Before selecting a stock plan management solution, consult our Buyer's Guide to understand the 11 criteria to use in evaluating your options and selecting the best solution for your company's needs. Whether you are purchasing a platform for the first time or making a switch from your current solution, there are features that your system needs to have—make sure you know what to look for in this free Buyer's Guide. |
 | Why marketers must rediscover their humanity Steve McKee's book "Power Branding" rightly argues that brands must rediscover their humanity, SmartBrief's James daSilva writes. Authentic human experience is the key to successful branding and marketing, daSilva writes. "If we can't convey, intelligently and honestly, our excitement and belief in our brand, how can customers advocate for us?" he writes. SmartBrief/SmartBlog on Social Media (1/13)  | CMO Survey Results
The Economist Intelligence Unit and the IBM Institute for Business Value conducted an online survey of executives and the results were different than expected. Many CMOs seem divided on the relevance and impact of key trends such as social media, and diffidence over trends has important implications for marketing strategy and execution. Download the free survey results. |
 | Chinese theme park will let you go down with the Titanic A new theme park in China will let visitors board a full-scale replica of the Titanic and experience its sinking, despite being 930 miles from the nearest ocean. The $165 million replica will allow hundreds of people at a time to experience a simulated shipwreck, complete with surging water as the boat begins to sink. "They will think, 'The water will drown me, I must escape with my life,' " investor Su Shaojun says. Reuters (1/13)  | Keeping the Mobile Enterprise Moving
Enterprises can't afford to be left behind as mobility surges to the forefront of IT and business strategies. Nor can they afford to churn out poorly performing mobile apps that alienate users and sap valuable IT assets. This white paper examines current trends in enterprise mobile app use. Download the free paper now. |
 |  | Temptations, unlike opportunities, will always give you many second chances." -- O.A. Battista, Canadian-American chemist and author | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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