Why brands buy fake social media clicks A growing group of companies around the world are running "click farms" that offer fake Twitter followers, Facebook likes and other social interactions to Western brands and ad agencies. The services reportedly are widely used, although experts say it's a high-risk strategy with a limited payoff. "The illusion of a massive following is often just that," says Hollywood marketer Tony Harris. Yahoo/The Associated Press (1/5)  | Cloud Computing 101: It's a Brave New Virtual World For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | How Zuckerberg changed and Facebook flourished Facebook's Mark Zuckerberg, according to this profile, has come a long way as CEO since the early days of the social network, which he once said "was not originally created to be a company." Zuckerberg is now estimated to be worth nearly $20 billion and has turned his focus to making the service profitable and appealing to advertisers. Still, he says it "drives me crazy when people write stuff and assert that we're doing something because the goal is to make a lot of money." The Wall Street Journal (tiered subscription model) (1/5)  | Break Down Barriers and Reduce Cycle Times with DevOps Learn how companies like Netflix, Amazon, Etsy, Facebook and many more deliver new features faster, sometimes several times per day, while other companies wait months to release software updates. Dismantling the traditional silos between Development and Operations, their teams work together through what is now known as DevOps. Download the free report now. |
 |  | Equity Compensation in a Say-On-Pay World The "say-on-pay" provision represents a significant extension of traditional corporate governance. Investors are now demanding greater connection between executive pay and company performance, as well as more detailed disclosures related to executive compensation programs. This paper provides a primer in the key accounting implications of these vehicles that shareholders are demanding to see. Download the paper to learn more. |
 | Critic's tweet is turned into full-page ad for movie A tweet praising the film "Inside Llewyn Davis" has been turned into a full-page New York Times ad. The tweet, written by Times film critic A.O. Scott, was repurposed by CBS Films -- apparently in violation of Twitter's terms and conditions. "[A]ccording to the rules, your tweet can't become an ad without your permission," Owen Thomas writes. ReadWrite (1/4) Workers still face scrutiny over social media activity A dozen states have banned employers from demanding that employees hand over their Facebook password as part of their hiring process, but many businesses continue to keep close tabs on workers' social chatter. Some experts say broader, tougher rules to protect online privacy are needed in every state. "If we don't stand up and say 'This is not how we want our society to be' ... then it is going to continue and get worse," lawyer Bradley Shear says. USA Today (1/5)  | How will you keep up with the changing face of condition management? Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Study: Most people regularly meet with only a fraction of Facebook friends Most Facebook users have had real-world meetings with fewer than 1 in 10 of their Facebook "friends" over the past two months, according to a study by Zogby Analytics. Almost a third of Facebook users hadn't met with a single one of their online friends in that time period, and just 23% had met with more than half of their friends. VentureBeat (1/5)  | Three Reasons Why Retailers and Foodservice Operators Should Embrace Cloud-Based Workforce Management Technology. Download the Aberdeen Analyst Insight to learn how cloud computing proves to be a key differentiator to help control costs and increase efficiencies — and how to address cloud challenges |
 | How to build buzz for your YouTube videos Several strategies can help raise the profile of a business' YouTube videos, Jason Rich writes. Maintaining an active presence on social networks is a great way to spread the word and reaching out to key bloggers can help as well, Rich writes. Also, be sure to feature the videos on your business' website. Entrepreneur online (1/2) | Looks like time travelers are keeping quiet on social media There's no evidence that time travelers are using social media, according to a study by researchers at Michigan Technological University. The group searched Google and Google+, Facebook, Bing and Twitter for prescient social chatter, and also asked time travelers to go back in time and post tweets using specific, hitherto unused hashtags. The study drew a blank, suggesting that if time travelers are among us, they aren't tweeting. New Statesman (London) (1/3) |  | If you have certain privacy protections in your own home ... then my feeling is that you should have the same type of protections online as you do offline." -- Bradley Shear, lawyer, as quoted by USA Today | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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