The Growing Social Media Power of Women and Marketing Strategies For Reaching Them
Ekaterina Walter | Social Media Smarts |       |  | Social media is changing. Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. In addition, women users are more active, tweeting on average more often than men. The subjects they are interested in are different too; family and fashion are more important to women, whereas sports, technology and entrepreneurship are more referenced by men. Pinterest and Facebook are even more female-dominated.... |
Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser Insights
Dan Worth | Social Media | |  | Facebook has acquired an Indian startup called Little Eye Labs that will help it gain better insights into how its site is used on Android devices. The firm provides the ability to monitor activity on Android apps, which is key for Facebook to ensure it can provide detailed information for advertisers on how its huge user base behaves on the site. Little Eye Labs confirmed the acquisition in a blog post, with staff at the firm moving to Facebook’s headquarters in Menlo Park,... |
5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014
Jasmine Sandler | Social Media | |  | The rules of SEO have forever changed. B2B companies take notice: your corporate website, with its standards and guidelines for copy and content style, may soon require a total makeover. Much has been said about the volume and quality of backlinks to your B2B or corporate website, determining your SEO success. That will be covered in a part II of this SEO article for B2B marketers. But what about the importance of SEO on your website? This is what you have immediate control over... |
North American Advertisers Will Invest $33 Per Social Network User in 2014
Yuyu Chen | Stats | |  | North America will attract more dollars in social network advertising than any other region in the world over the next two years, according to eMarketer. This global digital analysis company projects that North American advertisers will invest $33 on social network advertising per social network user this year, up 27 percent from last year. That's more than double per-user spending estimated in Western Europe, as well as more than ten times higher than the projected spending in Asia-Pacific.... |
Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change
Chris Merriman | Politics & Advocacy | |  | 'Twitter with pictures' social network Pinterest could be forced to change its name to resolve a trademark dispute. The social media network was launched in 2011, however it didn't reach UK users until 2012. In the intervening time, a UK startup named Premium Interest trademarked the name Pinterest and has now disputed its use. The European Commission Office for Harmonisation of the Internal Market (OHIM) ruled that there was weaker evidence of brand awareness of Pinterest in... |
Tag Management Q&A with Tealium's Ali Behnam
Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management.
Tim Nichols | Analyzing Customer Data | Print version Diet & Exercise PPC Wins: Not Just a New Year's Resolution
In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new diet ad copy insights.
John Gagnon | Paid Search | Print version 5 Must-Do New Year’s Resolutions for Email Marketers
Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication.
Simms Jenkins | Email Marketing Best Practices | Print version B2B Marketing Automation Teaches B2C Marketers a New Trick
B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that.
Mathew Sweezey | Marketing Automation | Print version Last Year Was About Content, But 2014 Will Be the Year of the Story
It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay.
Tessa Wegert | Media Buying | Print version CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite
Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite.
Carly Page | Mobile | Print version Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs
The brands will allow consumers with select Samsung products to make purchases directly from their TVs.
Lisa Lacy | Strategies | Print version Google and Pandora Partnering with Auto Brands for In-Car Services
Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014.
Yuyu Chen | Strategies | Print version The Golden Rule in Email is Relevance
There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience.
Christian Nahas | Marketing Automation | Print version 10 Web Analytics Trends for 2014
Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months.
Mark Ryan | Analyzing Customer Data | Print version |
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