Why Facebook spammers want your "likes" Facebook scammers prey on users' perception that "liking" content is consequence-free, experts say. Bogus pages, such as those apparently created in support of sick children, are used to harvest "likes"; they are then stripped of their original content and turned into commercial pages. "The more likes and shares and comments and that sort of thing you have, the more likely it is to be seen," Facebook watchdog Tim Senft says. "... If they're looking to sell the page in a black-hat forum somewhere, that's what the value of the page is." CNN (1/22)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | How Pinterest's CEO plans to build an ad business Four-year-old social network Pinterest is used by 20% of online U.S. adults, and CEO Ben Silbermann is setting his sights on building an ad business in 2014. Pinterest is expected to start generating revenue this year by charging advertisers for promotional units within the site's pages. "At a very high level, [advertisers are] looking to have their products or services discovered [on Pinterest]," Silbermann said. The Wall Street Journal (tiered subscription model) (1/21)  | Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today. |
 | Brands seek candid consumer images of their products Appealing to the tendency of consumers to invest trust in people like themselves, a number of retailers are tapping the crowd to submit candid photos of their products. "The path to purchase has evolved tremendously, and consumers are much more likely to trust their peers than a brand. ... It's a challenging ask, but people love social clout -- to be acknowledged by the brand," said Mimi Banks, director of social media at L'Oreal's Lancome brand. Mashable (1/21) How @NatGeoChannel built buzz for "Killing Kennedy" The National Geographic Channel turned to Twitter to build buzz for its film "Killing Kennedy." The cast, which includes prolific tweeters Rob Lowe and Ginnifer Goodwin, were encouraged to promote the film online, and National Geographic also sprang for Twitter ads to reach beyond its followers. "This was a big priority for us so we started planning for this far in advanced. ... For social we started talking earlier than we normally would in part because we had assets and information already available to us," said Katy Anadale, Nat Geo's director of digital marketing. Marketing Land (1/15)  | Register Now for 4A's Transformation LA: The Idea Effect Join us at Transformation LA: The Idea Effect on March 16-19 at the Beverly Hilton, where leaders from major brands, agencies and digital game changers will engage in conversations and share ideas that will inspire you to rethink and reboot. Speakers include Adam Bain, President Global Revenue, Twitter and Sarah Hofstetter, CEO, 360i US. Sign up now! | | Analysis: Big brands are beating SMBs on Twitter Almost all top brands are active on Twitter, but less than two-thirds of Forbes' best small and midsized businesses are on the network, according to a Simply Measured analysis. Nearly 6 out of 10 top brands have 100,000 or more Twitter followers, but just 3% of top SMBs have 50,000 or more, the study found. GeekWire (1/21)  | The 3rd installment of the sell-out Social Media in the Utilities Sector conference series returns this spring to London. With keynote presentations from an array of Utilities at the heart of social media strategy developments, this really is a unique event not to be missed! | | You can experiment with Facebook ads on a shoestring budget If you have $100 in your marketing budget, then you've got enough to try Facebook ads, writes Elizabeth Marsten. It's important to be realistic about what $100 will buy: You won't be able to run a monthlong campaign, reach premium demographics or see serious return from a campaign that's run on such a limited budget. And "you need to determine what 'success' is and what 'failure' is before you spend anything," Marsten writes. ClickZ (1/22)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Meet the man who found a soul mate using OKCupid data When mathematician Chris McKinlay joined OKCupid, he soon realized he could use his skills to improve his odds of meeting his soul mate. McKinlay scraped data for thousands of female users, identified a cluster of users who interested him, then crafted a profile statistically likely to appeal to them. It worked: He's now engaged to a woman he met through the site. Wired.com (1/21) |  | If you stay true to what works well in Twitter and social, it's going to work." -- Katy Anadale of National Geographic Channel, as quoted by Marketing Land | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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