Schmidt: Google's biggest mistake was ignoring social Eric Schmidt, Google's executive chairman, says the top mistake he made when leading Google was underestimating social networking and competition such as Facebook. Google will focus on increasing its Google+ user base and furthering its presence on mobile, he said. "The trend has been that mobile was winning. It's now won," Schmidt said. Bloomberg (12/31)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Phone numbers for 4.6M Snapchat users are posted to site Usernames and phone numbers for 4.6 million Snapchat users, apparently extracted using a security exploit, have been posted to a website. The site's operators redacted part of the phone numbers to prevent abuse, saying they were trying to draw attention to the service's security failings. TechCrunch (12/31) Lulu lawsuits may test scope of Brazil's free-speech rules Lulu, a social application that lets women anonymously rate and tag current and former boyfriends, has landed in hot water in Brazil, where it has been inundated with lawsuits filed by privacy-conscious men. The cases could be an testing ground for Brazilian social media use, since the country's free-speech protections don't apply to anonymously posted content. National Public Radio (1/1)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Twitter maps its users' New Year's wishes Twitter has put together a map and a graph charting the spread of "Happy New Year" messages around the globe. The chart shows the prevalence of different phrases and languages used to celebrate the new year; Spanish, English and Arabic were the most widely used languages. TheNextWeb.com (1/1)  | Granting equity to non-US employees?
Then get a jump start on doing it right with the Ten Best Practices from EASi and Baker & McKenzie. Learn tips on employing a flexible plan design, evaluating use of a global ESPP, tax-qualified awards alternatives and how to develop a grant policy for international awards. Download the free Guidebook now and learn the most critical considerations in granting equity to non-US employees. |
 | What will shape social marketing in 2014? The most successful brands in 2014 will be those whose social marketing goes beyond Facebook and focuses on forging connections between real-world events and their activities on a range of social media platforms, Alex Honeysett writes. Still, the basics of social media marketing will remain the same. "If you find yourself getting lost in the noise, remember your #1 resolution for your brand: Keep it genuine and authentic. The rest will follow," Honeysett writes. Mashable (1/1) Brands must learn to live in the now Consumers are getting hooked on the spontaneous and the immediate, and brands need to adapt accordingly, writes Zoe Lazarus. In the era of Twitter, Snapchat and #YOLO, "marketers should think more about how they can embrace these technologies to help people be more spontaneous, provide helpful time-sensitive messages or just simply enjoy the moment that is now," Lazarus writes. Advertising Age (free access for SmartBrief readers) (1/2)  | 5 Unsung Tools of DevOps
Most of us are always trying to optimize our work so we're constantly looking for new and improved tools. Plus playing with new tools is fun. Jonathon Thurman shares his five favorite DevOps tools. They may not be flashy but they're time tested and just work. He also tells you how to use them and how to configure them for maximum value. Download 5 Unsung Tools of DevOps to see which tools make the cut and why. |
 |  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 |  | 2014 will be the year that marketers master the 'moment marketing' revolution." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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