Justin Bieber and the slow death of Twitter's usefulness Twitter users' needs for validation and to be noticed are dragging the social network down, away from its core usefulness and toward a mass performance in which "we're all trying to be a cheeky guest on a late-night show," Jenna Wortham writes. When tweet after tweet rolls in about Justin Bieber's latest escapades, Twitter starts "to feel calcified, slowed down by the weight of its own users, cumbersome, less exciting than exhausting," Wortham writes. The New York Times (tiered subscription model)/Bits blog (1/25)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Why a slower-moving Facebook is good for marketers Facebook can't seem to catch up with Twitter's dominance in real-time social media chatter -- and that's a good thing, writes Bryan DeSena of ad agency Mullen. From a marketing perspective, it's better to have differentiation between the social networks, DeSena writes. "So long as Facebook remains a web platform for non-timely, broad storytelling ... we can build content specifically for our audience there," he writes. Advertising Age (free access for SmartBrief readers) (1/24)  | Equity Compensation in a Say-On-Pay World
The "say-on-pay" provision represents a significant extension of traditional corporate governance. Investors are now demanding greater connection between executive pay and company performance, as well as more detailed disclosures related to executive compensation programs. This paper provides a primer in the key accounting implications of these vehicles that shareholders are demanding to see. Download the paper to learn more. |
 |  | 5 Unsung Tools of DevOps
Most of us are always trying to optimize our work so we're constantly looking for new and improved tools. Plus playing with new tools is fun. Jonathon Thurman shares his five favorite DevOps tools. They may not be flashy but they're time tested and just work. He also tells you how to use them and how to configure them for maximum value. Download 5 Unsung Tools of DevOps to see which tools make the cut and why. |
 | Jury hands Courtney Love a victory in Twitter defamation case Courtney Love has been cleared in a civil case in which she was accused of defaming her former lawyer on Twitter. The case stands in contrast to rulings in other jurisdictions that had held Twitter users liable for libel damages for transmitting defamatory statements; still, the specific status of tweets in U.S. legal proceedings remains somewhat unclear. "[I]t's not clear for now if tweets can -- or should -- get more protection than other forms of online expression," Jeff John Roberts writes. GigaOm (1/25), Los Angeles Times (tiered subscription model) (1/24) Trailers, teasers help extend brands' Super Bowl reach Super Bowl spots are becoming more movie than commercial, with advertisers creating trailers, extended versions and even puppy remakes to excite viewers and encourage social media sharing. Audi has released 20-second and 45-second teasers ahead of its minutelong game ad, which it will reveal online today. "There's one critical thing we've learned: This has become the social bowl," said Audi of America Director of Marketing Loren Angelo. The New York Times (tiered subscription model) (1/26)  | Earn a TEFL online from the University of Toronto
Interested in teaching overseas? Earn your Teaching English as a Foreign Language certificate online from one of the world's top-ranked universities. The University of Toronto's online TEFL course is recognized worldwide, and graduates receive free international job placement services. Learn More |
 | Analysis: Facebook isn't in Warren Buffett's plans Warren Buffett isn't likely to become a social media investor anytime soon, Patrick Morris writes. While Twitter's and Facebook's growth rates look appealing, a study of filings shows that Twitter's earning power isn't up to Buffett's standards, and Facebook's long-term potential is still unproven. "[W]hile Facebook currently sits on top of the social network landscape, the industry itself is largely in its infancy," Morris writes. The Motley Fool (1/27) | Why there are so few brand advocates, and how to change that A study that says an average brand's social chatter is generated by just 4.7% of its fans is a sign that companies need to do more to draw out their supporters and to encourage them to speak up, write Doug Pruden and Terry Vavra of Customer Experience Partners. "Word of mouth isn't amorphous, immeasurable, or unmanageable, and having only 4.7% of customers acting as advocates shouldn't be accepted any longer," Pruden and Vavra write. SmartBrief/SmartBlog on Social Media (1/27) | Twitter helps Romans reclaim their streets Rome is notorious for its traffic, and especially its motorists' habitual double-parking, which -- thanks to medieval street layouts, a culture of rule-breaking, and high car-ownership rates -- can lead to gridlock. Now police are using a dedicated Twitter account to solicit tips about traffic violations, and are using tweeted photos to crack down on careless motorists. Reuters (1/24) |  | We're all milling about, infinitely hovering, waiting for our chance to speak, to add something clever to conversation, even when we're better off not saying much at all." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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