Twitter CEO says he's in the dark when it comes to ad opt-outs Twitter CEO Dick Costolo said at the Consumer Electronics Show that he has no idea how many of his site's users opt out of receiving tailored ads. Other speakers said that opt-out rates were likely very low, in part because brands have rightly been cautious about the kinds of ads they present to consumers. TechCrunch (1/8) | Muppets movie is promoted using fake Twitter accounts Disney marketers put together a spot highlighting Twitter buzz to promote the upcoming movie "Muppets Most Wanted." One problem: The tweets come from fake accounts, some of them created in the name of Muppet characters. One tweet reads, "If you don't like da Muppets ... then you're totes lame #Muppets4life #Iamawesome #yolo." Variety (1/8), Entertainment Weekly (1/8) | Data: Higher unemployment leads to more "Facebook" searches The national unemployment rate correlates with Google searches for the word "Facebook" far more closely than any other search term, according to an analysis using Google's Correlate tool. It's unclear precisely why that is, but it suggests that people use Facebook more when times are hard. "It seems reasonable that more unemployed people suggests more time spent surfing the Web, whether to kill time or to connect with anyone and everyone who might help them find a job," Eric Chemi writes. Bloomberg Businessweek (1/9) | How to find a social media superstar for your company Companies are realizing that handing the keys to their social media profiles to an untrained intern is a pretty bad idea, says Kimberly Samuelson of Laserfiche. HR pros are more seriously considering what skills are needed to become a social media talent, in areas such as technology, psychology, marketing and data analysis. "With all of these skills, an intern or a freshly minted grad just isn't going to cut it," Samuelson says. CIO.com (1/7) | Google+ app helps you hone your social skills An application for Google+ Hangouts gives users hints about social cues they may have missed, based on real-time linguistic and facial expression analysis of the chat. Users of the US+ app who talk too much or who appear to be making their counterpart unhappy will receive on-screen messages pointing out their social errors. Wired.com (1/7) |  | Social media's role should be more strategic -- businesses have all these content channels, data, customer information, but your talent must understand the sum of all this communication and how to best use it to drive business." -- Kimberly Samuelson of Laserfiche, as quoted by CIO.com | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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