Monday, January 13, 2014

Display Advertising: A Digital Resolution for 2014 - Break Bad Habits in Ad Tech

ClickZ Media
Mon 13th Jan 2014
A Digital Resolution for 2014: Break Bad Habits in Ad Tech
In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem.
Facebook Buys Branch for Reported $15M in Effort to Boost News Feed Quality
Facebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. - Liva Judic
VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising
Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. - Adaline Lau
How Much Does Transparency Matter in Native Advertising?
As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. - Susan Kuchinskas
Australian DSP Brandscreen to be Taken Over By Creditors
A leading DSP in APAC has gone into receivership, according to a filing with Australia's financial regulator. - Adaline Lau
What Consumers & Brands Really Want from Smart TV
The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhere. - Gary Stein
Gmail-Google+ Integration Leaves More Questions Than Answers
Mon 13th Jan 11:35
CES 2014: What Got Mindshare Excited
Mon 13th Jan 11:20
Heineken to Young Men of the World: Dance More, Drink Slow
Mon 13th Jan 09:00
Convergence and Info-Literacy in 2014
Mon 13th Jan 08:30
2014: The Year Marketing Automation Gets the Recognition It Deserves
Mon 13th Jan 08:00
2014 Digital Marketing Winners & Losers
Mon 13th Jan 07:30
2014 Local Marketing Checklist
Mon 13th Jan 07:00
7 Ways CRM Will Help You Prepare for Christmas 2014
Mon 13th Jan 06:00
What is Digital Engagement?
Sun 12th Jan 17:00
Facebook to Eliminate Sponsored Stories
Fri 10th Jan 16:31
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Media Resources
Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma
The Convergence of Email, Mobile, and Social Marketing, Ron Cates
Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal
More Media Resources

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