5 Must-Do New Year’s Resolutions for Email Marketers
Simms Jenkins | Email Marketing Best Practices |       |  | Email marketers don't often find themselves with much time to reflect and think long term, given the campaign juggernaut that is often immediately facing them right after the campaign they just helped plan and execute. Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. That means email marketers have a short window to think big and blue sky; now is the time to do it, before the year really... |
The Golden Rule in Email is Relevance
Christian Nahas | Marketing Automation | |  | Like most of you, I get a lot of mail. A whole lot. Hundreds of messages a day hit my inbox and while some I asked for, many I didn't. It is a near constant stream and my inbox looks more like a Twitter feed. There is an industry that has grown up around email creation and delivery. Blog sites and field experts do an amazing job of helping marketers understand and implement best practices for getting their emails into inboxes, opened, and clicked (a proxy for read). A quick Google... |
Moving Beyond Basic Personalization to Real-Time Marketing
Katrina Conn | Advanced Email Marketing | |  | The constantly connected consumers of today are extremely savvy, using all available channels and devices to research, review, compare prices and ultimately purchase products. Basic personalization (such as name and account personalization and dynamic interest or product content) no longer serves consumers' demand for deeper levels of real-time personalized information. Increasingly, these savvy consumers are taking their business to companies that provide more than basic personalization... |
Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
Derek Harding | Advanced Email Marketing | |  | Editor's Note: As 2013 comes to a close, we're pleased to share our top email columns of the year. This article was originally published December 9, 2013. The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there hadn't been an announcement from Google. I wasn't the only one who noticed, either. There is no doubt there will be cries that Google has,... |
The New Email Marketing Rules
Simms Jenkins | Email Marketing Best Practices | | | | Chad White is one of the better known email marketing experts and has long been the go-to voice for retail email marketing research and analysis. He launched The Retail Email Blog years ago and now serves as principal of marketing research at ExactTarget. He recently wrote "Email Marketing Rules" and remains a champion for email subscribers, even delivering opinions that email marketers may not want to hear. I talked with Chad in this two-part interview where he covers a wide range... |
Tag Management Q&A with Tealium's Ali Behnam
Columnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management.
Tim Nichols | Analyzing Customer Data | Print version Diet & Exercise PPC Wins: Not Just a New Year's Resolution
In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new diet ad copy insights.
John Gagnon | Paid Search | Print version B2B Marketing Automation Teaches B2C Marketers a New Trick
B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that.
Mathew Sweezey | Marketing Automation | Print version Last Year Was About Content, But 2014 Will Be the Year of the Story
It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay.
Tessa Wegert | Media Buying | Print version The Growing Social Media Power of Women and Marketing Strategies For Reaching Them
Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent.
Ekaterina Walter | Social Media Smarts | Print version CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite
Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite.
Carly Page | Mobile | Print version Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser Insights
In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used on Android devices.
Dan Worth | Social Media | Print version Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs
The brands will allow consumers with select Samsung products to make purchases directly from their TVs.
Lisa Lacy | Strategies | Print version Google and Pandora Partnering with Auto Brands for In-Car Services
Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014.
Yuyu Chen | Strategies | Print version 10 Web Analytics Trends for 2014
Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months.
Mark Ryan | Analyzing Customer Data | Print version |
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