5 Ways B2B Companies Can Evaluate Their On-Site SEO Program in 2014
Jasmine Sandler | Social Media |       |  | The rules of SEO have forever changed. B2B companies take notice: your corporate website, with its standards and guidelines for copy and content style, may soon require a total makeover. Much has been said about the volume and quality of backlinks to your B2B or corporate website, determining your SEO success. That will be covered in a part II of this SEO article for B2B marketers. But what about the importance of SEO on your website? This is what you have immediate control over... |
North American Advertisers Will Invest $33 Per Social Network User in 2014
Yuyu Chen | Stats | |  | North America will attract more dollars in social network advertising than any other region in the world over the next two years, according to eMarketer. This global digital analysis company projects that North American advertisers will invest $33 on social network advertising per social network user this year, up 27 percent from last year. That's more than double per-user spending estimated in Western Europe, as well as more than ten times higher than the projected spending in Asia-Pacific.... |
Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change
Chris Merriman | Politics & Advocacy | |  | 'Twitter with pictures' social network Pinterest could be forced to change its name to resolve a trademark dispute. The social media network was launched in 2011, however it didn't reach UK users until 2012. In the intervening time, a UK startup named Premium Interest trademarked the name Pinterest and has now disputed its use. The European Commission Office for Harmonisation of the Internal Market (OHIM) ruled that there was weaker evidence of brand awareness of Pinterest in... |
Can Digital Finally Drive Offline Sales At Scale?
Marko Muellner | Community Management | |  | Digital marketers have long struggled to drive offline sales. Not only has it been near impossible to track, rendering attribution futile, but how consumers shop has gotten complicated. Top thinkers have tried diligently to map the purchase journey and redefine the purchase "funnel" into more of a swirling set of orbiting planets and compulsions. In the face of these challenges, many marketers have decided to focus their digital efforts on branding and awareness, driving more "middle... |
Intel: Why 2014 Will Be The Year of Content Distribution [Video]
Adaline Lau | Social Media | |  | "Creating great content is just half the story", says Jamshed Wadia, social media strategist for Intel Asia Pacific. There's been an emphasis on content marketing in the past few years, but it has only been on marketers' radar in the region as of last year. An annual Adobe study on digital marketing performance for 2013 revealed that strengthening digital marketing content strategy was the second priority after social optimization or community growth and engagement. The study... |
The Golden Rule in Email is Relevance
There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience.
Christian Nahas | Marketing Automation | Print version 10 Web Analytics Trends for 2014
Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months.
Mark Ryan | Analyzing Customer Data | Print version Using Social Media Data to Build Audience Personas
See three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer sites.
Angie Pascale | Strategies | Print version Benihana Celebrates 50 Years with Digital Photo Passport Challenge
The brand hopes to encourage consumers to visit as many locations – and as many times – as possible in 2014 with an initiative on its website that extends its existing photo program.
Lisa Lacy | Strategies | Print version Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive
Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym.
Mary Lisbeth D'Amico | Strategies | Print version Top 10 gTLDs to Watch in 2014
The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 2014
Jennifer Wolfe | Data-Driven Marketing | Print version 6 Tools for Optimizing Your Copy, Content and Headlines
Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort.
Tim Ash | Conversion & ROI | Print version 7 Winning Content Marketing Resolutions for 2014
The most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a great 2014.
Matthew Kumin | Publishing | Print version Moving Beyond Basic Personalization to Real-Time Marketing
Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately. Are you delivering great customer experiences?
Katrina Conn | Advanced Email Marketing | Print version 2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]
See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey.
Carl Griffith | Strategies | Print version | 
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