Media Buying: How to Prove the ROI of an Event

ClickZ Media January 22, 2014 How to Prove the ROI of an Event 20 ways to measure the success, or failure, of an event. Primer on Programmatic Buying and Mobile RTB Triggers in 2014 Programmatic buying simplified. - Rahul Garg Is Retargeting Really a Creepy Stalker? Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. - Parth Mukherjee Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. - Jeanniey Mullen Brands Join the Experimental Journey on Jelly How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platform grows. - Matt Kapko Localization Does Not Stand Alone in Marketing Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to get the job done. - Shannon E. Denison Twibel - What Brands Should Know 3 Tips for Maintaining Customer Engagement in the Inbox Thoughts on Disruption and Innovation Is $100 Enough to Try Facebook Ads? 2014 Super Bowl Ads - In It for the Long Game Getting Started with Real-Time Analytics Conversion Trends to Watch in 2014 The Programmatic Interrogation Ad Campaign Uses Eerie Emoji to Protect Children From Online Sexual Abuse The Stateless Internet Convergence of Things Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Media Resources Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma The Convergence of Email, Mobile, and Social Marketing, Ron Cates Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources