Why Facebook's "Trending" feature is a big deal Facebook has launched a Twitter-style "Trending" feature, with prominent home-page real estate dedicated to highlighting the most discussed topics on the social network. Some say the move could offer new ad-format opportunities and help Facebook reposition itself as a portal for content discovery rather than just social chatter. "Facebook could become the USA Today of the 21st Century -- but on a near-global scale, with a readership in the billions rather than the millions," Will Oremus writes. TechCrunch (1/16), Slate/Future Tense blog (1/16)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | The Facebook exec whose job is to charm celebrities Dan Rose, Facebook's vice president of partnerships, says he's on a mission to persuade celebrities, media groups and Hollywood studios to use the social network to launch and promote their films, music and shows. His charm offensive is helping to persuade many VIPs to see Facebook as a worthy alternative to Twitter for fan outreach, insiders say. "There's a lot of disconnect between Hollywood and the [Silicon] Valley on many different fronts. He plays a really important role," said Guy Oseary, manager for Madonna and U2. Reuters (1/17)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Olympic planners prepare Vkontakte campaign The International Olympic Committee has turned to Vkontakte to help promote the upcoming Winter Olympics in Sochi, Russia, IOC social media chief Alex Huot says. Vkontakte, also known as VK, remains far more popular than Facebook in Russia, making it the natural choice for marketers, Huot says. "Russia has not yet had their first social media Games and there is no doubt that these Games will be just that for them," he wrote in an e-mail. Mashable (1/16)  | The 4 Fundamentals of Financial Reporting for Equity Compensation
Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now. |
 | The science of social media narcissism The rise of Facebook and Twitter has spurred a rise in narcissistic behavior, researchers say, with studies showing that people with narcissistic streaks post more self-promoting material on social channels. That's likely due to narcissists finding new outlets, rather than social networks actively making people more narcissistic, experts say. "[A]s the road of technological progress goes ever on and on, narcissists will follow it," Julie Beck writes. The Atlantic online (1/16)  | 5 Unsung Tools of DevOps
Most of us are always trying to optimize our work so we're constantly looking for new and improved tools. Plus playing with new tools is fun. Jonathon Thurman shares his five favorite DevOps tools. They may not be flashy but they're time tested and just work. He also tells you how to use them and how to configure them for maximum value. Download 5 Unsung Tools of DevOps to see which tools make the cut and why. |
 | How EMC went smaller to get better at social EMC had top-level executive support for its social media campaigns, but that led to account proliferation that confused its followers, senior social media manager Thom Lytle says. To remedy that, Lytle's team shut down about 150 under-performing or overlapping accounts, and trained workers to engage customers online in more meaningful and effective ways. SmartBrief/SmartBlog on Social Media (1/16) | The end of the world as they knew it A new book collects the illustrations of "miraculous signs" published by mid-16th-century broadsheets and pamphlets. The bizarre array of comets, monsters, apparitions and apocalyptic visions offers insight into the sensibilities of the Renaissance era, Ben Marks writes. "Broadsheets were the Buzzfeeds of their day, featuring woodcut artwork and sensationalist headlines and text designed to capture the imagination of the common man," Marks writes. CollectorsWeekly.com (1/14) |  | What you find in real life with narcissists is that they're very good at gaining friends and becoming leaders, but eventually people see through them and stop liking them. Online, people are very good at gaining relationships, but they don't fall off naturally. If you're incredibly annoying, they just ignore you, and even then it might be worth it for entertainment value." -- W. Keith Campbell, head of psychology at the University of Georgia, as quoted by The Atlantic online | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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