Email Marketing Best Practices: What Makes Your Audience Tick? An Interview with Jeff Rohrs, Author of 'Audience, Marketing in the Age of Subscribers, Fans and Followers'

ClickZ Email Marketing January 23, 2014 What Makes Your Audience Tick? An Interview with Jeff Rohrs, Author of 'Audience, Marketing in the Age of Subscribers, Fans and Followers' Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. 3 Tips for Maintaining Customer Engagement in the Inbox Learn how to improve email performance by building long-term customer engagement through emails. - Justin Williams Effective Email Creative is More than Just Creative If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. - Jeanne Jennings Email Subscribers - Don’t Let Them Leave Angry The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). - Margaret Farmakis Using Email Marketing to Reach Booming Mobile Markets Consider these tips to make sure your email marketing campaigns are reaching mobile users. - Christian Arno CRM & Media Together At Last Means an Expanded Role for Email Marketers You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. - Derek Harding Small Steps Yield Big Gains in TD Ameritrade’s Olympic #ItAddsUp Campaign Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl Google Buys Nest -- What Does It Mean? 5 Keys to Sales and Marketing Alignment 3 Viral Video Lessons From Super Bowl Ads Deliver Value to Your Global Markets Through Search Best Practices The Year of Mobile - Redux Exploring Marketing Opportunities in Wearable Technology Growth Hacking: Marketing Joins the Lean Revolution Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources

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