The Blueprint for a Real Content Marketing Plan
Aaron Kahlow | Social Media Smarts |       |  | Welcome to my cliff notes, down and dirty content marketing blueprint, with each of the important considerations for your content marketing success in 2014. Last week, someone asked me, "Aaron, do you know much about content marketing?" It's like asking a zookeeper of 20 years if they know much about elephants. Yes! I've watched numerous classes; I get to work with tons of incredible content marketing thought leaders every day and, in fact, do a bit of teaching in various workshops... |
Google Shutting Down Bump & Flock Apps Not Long After Acquisitions
Chris Merriman | Social Media | |  | Google will soon close two of its most recent app purchases. Google bought Bump and Flock in September for an undisclosed sum, but the apps will be discontinued from 31 January. Bump was started five years ago and allowed users to pass contact details and other information by bumping their two devices together. Originally available for iOS and Android, the technology, which combined GPS and Bluetooth with motion sensing, later became available for desktop machines. Flock, the... |
Invite Social Media Influencers to Your Brand's Home
Russ Fradin | Social Media | |  | Word-of-mouth is one of the strongest forms of marketing. Consumers trust other consumers, particularly those who have demonstrated passion and expertise in a particular niche. Social media networks have evolved into platforms that foster a deeper level of engagement between like-minded consumers to the point where anyone can develop influence that was formerly reserved only for the press, advertisers, and market analysts. If a brand is serious about actively engaging with its core... |
4.6 Million Snapchat Users’ Phone Numbers Posted Online in Protest of Site Vulnerabilities
Alastair Stevenson | Social Media | |  | Hackers have posted the contact details of over 4.6 million Snapchat users online in a high-profile security incident that underlines the threats facing firms of all sizes for the year ahead. The hackers posted the information on a website called SnapchatDB.info on Wednesday. At the time of publishing the website had been taken offline and Snapchat had not replied to V3's request for comment on whether a breach had occurred. TechCrunch reported the owners of SnapchatDB confirmed... |
Binge Watching: The End of Second Screen Social Sharing?
Paul Chaney | Social Media Smarts | |  | Two media trends came into vogue in a big way in 2013: binge watching and the second screen experience. Bing Watching is the "New Normal" A new study by Netflix (arguably the trend's standard-bearer) called binge watching the "new normal." A majority of those surveyed (73 percent) defined binge watching as viewing between 2-6 episodes of the same TV show in one sitting, and there seems to be no guilt associated with the behavior. Nearly three quarters of TV streamers say they... |
Your Digital Analytics Challenge for 2014
This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it.
Robert Miller | Actionable Analysis | Print version VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz
CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views.
Liva Judic | Display Advertising | Print version Where Did We Lose the WOW in Retail?
Have we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in retail.
Mark Quinn | Retail | Print version A Secret Weapon for Content Publishers in 2014: Rival IQ
Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysis.
Jeanniey Mullen | Publishing | Print version History May Repeat Itself, But Not for Ad Tech
The future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as relevant going forward.
Eric Wheeler | Search Marketing | Print version AXA Indonesia: Digital Plans for 2014 [Video]
Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview.
Adaline Lau | Financial Services | Print version China: Does Content Marketing Matter to Baidu?
I want to bring you some new perspectives on the largest search engine in China.
Eddie Choi | SEO | Print version Coca-Cola's Gay Marriage Censorship: Ad Localization or PR Blunder?
Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localization or a costly PR mistake?
Liva Judic | Display Advertising | Print version Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL
Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples.
Lisa Lacy | Strategies | Print version At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition
Facebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach.
Liva Judic | Display Advertising | Print version |
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