Social Media Update: Are brand goals being ignored when interacting with customers?

Hi

Welcome to this week's Wednesday Update. Today we will look at whether brand goals are being ignored, the latest Instagram insight, the recent changes in Facebook demographics plus a strategy piece that asks whether 2014 is the year B2Bs fully leverage social media platforms….  

The latest analysis from our usefulsocialmedia.com blog:

1. An infographic to illustrate the latest Instagram insight
2. How integrated are your corporation's branding across its customer service activity? Research suggest not very… 
3. Are teens leaving Facebook? What is the impact on corporations and their marketing… 

More detail here

Feature analysis this week includes: 

1. Why 2014 looks to be the year that B2B enterprises leverage social media platforms - usefulsocialmedia.com/marketing/becoming-b2b-social-business
2. How to create innovative, creative and thought-provoking content –leverage visual tools to create stories around the brand - usefulsocialmedia.com/reputation/how-create-innovative-creative-and-thought-provoking-content 

Free 20-page briefing pack:

We have compiled a briefing pack that contains the top 5 reads on our website in 2013. There's analysis on; improving social customer service, dealing with a social media crisis, handling big data and more. You can download the briefing pack for free 

That's all from me this week. Until next time!

Cheers

Anna 

Anna King
Marketing Executive
Useful Social Media 

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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