Mobile: Localization Does Not Stand Alone in Marketing

ClickZ Media Thu 16th Jan 2014 Localization Does Not Stand Alone in Marketing Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to get the job done. FTC to Apple (and Mobile Community): Be Transparent Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without parents' permission. The company will refund a minimum of $32.5 million to its consumers. - Yuyu Chen LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content The LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. - Liva Judic Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. - Liva Judic A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration. - Joe Laszlo Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace UK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace for the publisher. The company will sell video ad inventory programmatically to select trading desks and agencies. - Melanie White Using Email Marketing to Reach Booming Mobile Markets Tue 21st Jan 17:30 6 Truths I Hold To Be Self-Evident Thu 16th Jan 08:30 An Interactivity Call to Arms Thu 16th Jan 08:00 Email Subscribers - Don’t Let Them Leave Angry Thu 16th Jan 07:30 Google’s Top 3 SEO Dance Steps of 2013 Thu 16th Jan 06:30 Adobe Marketing Cloud Integrates Campaign and Experience Manager Wed 15th Jan 15:45 Maytag Gives Repairman a Makeover in New Ad Campaign Wed 15th Jan 14:03 How Fun Brand Initiatives Will Win Customers in 2014 Wed 15th Jan 08:30 CRM & Media Together At Last Means an Expanded Role for Email Marketers Wed 15th Jan 07:30 The Power of Peer in Social Customer Care Wed 15th Jan 07:00 Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Media Resources Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma The Convergence of Email, Mobile, and Social Marketing, Ron Cates Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources