It's war: Why Snapchat wants to take down Facebook Snapchat's now-you-see-it, now-you-don't approach to social content is arguably the most serious threat yet to Facebook's business model and market dominance -- and co-founder Evan Spiegel says he plans to keep playing hardball with his rival. Spiegel has already fended off a copycat application and reportedly rebuffed a $3 billion takeover bid from Facebook, and says he's eager to turn Snapchat into the next social media colossus. "There are very few people in the world who get to build a business like this," Spiegel says. "I think trading that for some short-term gain isn't very interesting." Forbes (1/20)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Facebook will get more credit for influencing shoppers, exec says Facebook's ad revenues will increase as companies figure out how to give social ads full credit for their role in "multi-touch" outreach, in which digital, TV and other ads combine to influence consumers, says Facebook's Carolyn Everson. Only when Facebook gets its due will brands be completely willing to open their wallets, Everson says. "I tell clients, 'You shouldn't give us a single dollar unless you think we're moving the business,' " she says. CNNMoney/Fortune (1/7) | Airlines inundated by tweets from irate customers Airlines scrambled to respond to irate customers on Twitter this week as bad weather triggered delays, cancellations and an outpouring of online frustration. Inclement weather always leads to an uptick in social chatter about airlines, experts say, but the past week drove tweeted complaints and comments to an all-time high, Twitter said. "It was basically all hands on deck," says Christi McNeill of Southwest Airlines. The Arizona Republic (Phoenix) (tiered subscription model) (1/8) | Don't judge workers by their Facebook profiles, researchers say There's little correlation between sloppy social media profiles and a person's on-the-job performance, according to a study by researchers at Florida State University. "The overall results suggest that organizations should be very cautious about using social media information such as Facebook to assess job applicants," the study says. Naked Security blog (1/8)  | The 3rd installment of the sell-out Social Media in the Utilities Sector conference series returns this spring to London. With keynote presentations from an array of Utilities at the heart of social media strategy developments, this really is a unique event not to be missed! | | 7 takeaways from a year of New York Times tweets There is plenty to learn from the way The New York Times breaks news and promotes stories on Twitter, writes Michael Roston, the newspaper's staff editor for social media. The account's managers have learned the value of clear, news-focused tweets, and also of allowing the newspaper's journalists to speak in their own voices, Roston writes. Nieman Journalism Lab (1/6) |  | Ultimately, we don't always need to try so hard to write an unforgettable tweet, or one that tempts the reader too much. Clarity and straightforwardness around interesting subject matter are ultimately rewarded by substantial reader interest." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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