7 Winning Content Marketing Resolutions for 2014
Matthew Kumin | Publishing |       |  | The most influential voices in the industry appear to agree: 2013 was a big year for content marketing. With more companies shifting away from online advertising banner ads and looking for more effective and authentic ways to connect with customers, smart marketers turned to a number of content marketing strategies and tactics highlighted by industry thought leaders such as Joe Pulizzi, Michael Brenner, Robert Rose, and Ann Handley. They and others emphasize how brands can better engage... |
5 Approaches for SMBs to Set Up An Internet Marketing Team
Gordon Choi | Media Planning | |  | When traditional SMBs (small-to-medium-sized businesses) prepare to go O2O (from offline-to-online), they often face shortage in different types of Internet marketing skills. To begin with, before marketing your products via the World Wide Web, an SMB should consider: Target markets: The countries where your potential customers are based in which your products are most likely to sell well. Website: Design a website that includes all the important languages your targeted customers... |
Yahoo Users Infected with Malware After Ads Hijacked
Michael Passingham | Display Advertising | |  | Hundreds of thousands of Yahoo users in European countries including the UK, France and Romania may have been infected with malware injected into advertising hosted on Yahoo websites. Dutch company Fox-IT made the discovery at the end of last week, saying users who visited Yahoo would be confronted with advertisements that would direct them to external sites hosting malware that exploits Java security flaws. The ads were served in iframes by Yahoo's advertising service, and were... |
VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz
Liva Judic | Display Advertising | |  | Ahead of the 2014 Consumer Electronics Show (CES) in Las Vegas, ClickZ sat down with Michael Lebowitz, chief executive of Big Spaceship and member of the Interactive Advertising Board, to discuss his vision on the future of advertising in wearable devices such as Google Glass. Leveraging context and data-driven insights will be the only way to go as users will have no tolerance on display ads overlayed on their vision: more than ever, user experience and user-centered approaches... |
The Blueprint for a Real Content Marketing Plan
Aaron Kahlow | Social Media Smarts | |  | Welcome to my cliff notes, down and dirty content marketing blueprint, with each of the important considerations for your content marketing success in 2014. Last week, someone asked me, "Aaron, do you know much about content marketing?" It's like asking a zookeeper of 20 years if they know much about elephants. Yes! I've watched numerous classes; I get to work with tons of incredible content marketing thought leaders every day and, in fact, do a bit of teaching in various workshops... |
Top 10 gTLDs to Watch in 2014
The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 2014
Jennifer Wolfe | Data-Driven Marketing | Print version 6 Tools for Optimizing Your Copy, Content and Headlines
Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort.
Tim Ash | Conversion & ROI | Print version Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change
Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name.
Chris Merriman | Politics & Advocacy | Print version Can Digital Finally Drive Offline Sales At Scale?
Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent of total US retail sales in Q3 2013 occurred offline.
Marko Muellner | Community Management | Print version Moving Beyond Basic Personalization to Real-Time Marketing
Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately. Are you delivering great customer experiences?
Katrina Conn | Advanced Email Marketing | Print version 2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]
See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey.
Carl Griffith | Strategies | Print version Singtel Advertising's Big Data Ambitions [Video]
Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months.
Adaline Lau | Data-Driven Marketing | Print version Intel: Why 2014 Will Be The Year of Content Distribution [Video]
Intel's social media strategist for APAC weighs in on the content marketing trends for the year.
Adaline Lau | Social Media | Print version Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'
A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model.
Lisa Lacy | Strategies | Print version Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers
A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook records links in PMs and shares the data with advertisers.
Michael Passingham | Politics & Advocacy | Print version |
0 comments:
Post a Comment