B2C Email Marketing: How to Use ELI5 Messaging to Reach TL;DR Remailing Non-Clickers

ClickZ Email Marketing Tue 14th Jan 2014 How to Use ELI5 Messaging to Reach TL;DR Remailing Non-Clickers Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional sales. Gmail's Google+ Integration Leaves More Questions Than Answers A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. - Jessica Lee 5 Must-Do New Year’s Resolutions for Email Marketers Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. - Simms Jenkins The Golden Rule in Email is Relevance There is an industry that has grown up around email creation and delivery. Of all the lessons and best practices, one trumps all others: make the message relevant to your audience. - Christian Nahas Moving Beyond Basic Personalization to Real-Time Marketing Real-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately. Are you delivering great customer experiences? - Katrina Conn Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. - Derek Harding Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources