Email Marketing: Effective Email Creative is More than Just Creative

ClickZ Email Marketing January 21, 2014 Effective Email Creative is More than Just Creative If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. Email Subscribers - Don’t Let Them Leave Angry The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). - Margaret Farmakis Using Email Marketing to Reach Booming Mobile Markets Consider these tips to make sure your email marketing campaigns are reaching mobile users. - Christian Arno CRM & Media Together At Last Means an Expanded Role for Email Marketers You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. - Derek Harding How to Use ELI5 Messaging to Reach TL;DR Non-Clickers by Remailing Marketers need to find effective ways to target and reengage those TL;DR non-clickers. We all know that remailing, if done well, will lead to additional sales. - Jim Davidson Gmail's Google+ Integration Leaves More Questions Than Answers A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably email that person. - Jessica Lee Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday Bridging Digital & Physical – The Potential of Leveraging Beacons What Does the Future Hold for AdWords Editor? 7 Things to Include in Your Brand’s Social Media Strategy Is Retargeting Really a Creepy Stalker? Facebook Adds Twitter-Style Trending Topics Nielsen: 73% of Brand Tweeters Also Tweet About TV Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success How the Grinch Stole Your Christmas ROI White, Grey & Black Hat PPC/SEO Reviews Manipulation Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources