Mobile: Unlocking the Treasures of Conquesting

ClickZ Media February 5, 2014 Unlocking the Treasures of Conquesting By building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more value for our brands. Medialets' Servo Launches with MRC-Approved Measurement Medialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green light from the Media Rating Council for its measurement. - Liva Judic A Beginner’s Guide to E-Commerce Retargeting Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. - Guest YouTube Beauty Vloggers Crush Big Industry Brands Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails. - Greg Jarboe Starwood Hotels to Test Mobile, Keyless Check-In The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates to be personal rather than transactional." - Lisa Lacy 2 Launches Take Aim at Native Mobile Advertising More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer inline advertising. - Susan Kuchinskas IBM Launches Interactive User Experience Unit Fed by Data Insights 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards Why Launching an Online Brand Takes Guts and 3 Tips for How to Do It Right 2014 SEO -- 6 Key Pointers 5 Best Practices for Reforming Your Retargeting Campaigns How Social Media Is Changing Language Usage and What Marketers Need to Know About It 10 Defining Moments in 10 Years of Facebook Satya Nadella Named New Microsoft CEO Mobile Devices Lead Online Video Views, Adobe Says Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Media Resources The Display Advertising Playbook Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Lauren Moores Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

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