Mobile: A Call to Marketers - Help Us Make Mobile Work

ClickZ Media February 12, 2014 A Call to Marketers: Help Us Make Mobile Work The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the key technology for creating engaging cross-screen ad creative. Monetizing OTT: Ads, a la Carte, and Subscriptions As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. - Frank Sinton Tips to Keep the Mobile Search Experience Fresh Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite scrolling. - Christian Arno What Does Programmatic Mean? With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. - Larry Allen Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. - Adaline Lau Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. - Liva Judic Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency Getting Social Customer Experience Right Big Data and Small Data: Where the Twain Meets 5 Steps to the Ultimate PPC Mobile Campaign Email Marketers: New Stewards of Privacy and Data Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship Google Inks Deal With comScore for Real-Time Ad Measurement #SESLON 2014: Bringing Campaigns to Life by Marketing in Moment How Not to Waste Your Marketing Budget Team USA Sponsors Seek to Support Olympians Despite #SochiProblems Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Media Resources The Display Advertising Playbook Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Lauren Moores Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

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