Wednesday, February 12, 2014

Mobile: A Call to Marketers - Help Us Make Mobile Work

ClickZ Media
February 12, 2014
A Call to Marketers: Help Us Make Mobile Work
The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the key technology for creating engaging cross-screen ad creative.
Monetizing OTT: Ads, a la Carte, and Subscriptions
As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. - Frank Sinton
Tips to Keep the Mobile Search Experience Fresh
Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite scrolling. - Christian Arno
What Does Programmatic Mean?
With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. - Larry Allen
Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region
The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. - Adaline Lau
Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal
Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. - Liva Judic
Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency
Getting Social Customer Experience Right
Big Data and Small Data: Where the Twain Meets
5 Steps to the Ultimate PPC Mobile Campaign
Email Marketers: New Stewards of Privacy and Data
Making Valuable Connections: Opportunities for Brand-Building Through Wi-Fi Sponsorship
Google Inks Deal With comScore for Real-Time Ad Measurement
#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment
How Not to Waste Your Marketing Budget
Team USA Sponsors Seek to Support Olympians Despite #SochiProblems
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May 27-29, 2014
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Media Resources
The Display Advertising Playbook
Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Lauren Moores
Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal
More Media Resources

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