Email Marketing Optimization: 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

ClickZ Email Marketing February 5, 2014 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for inspiring loyalty from your email subscribers. Measure Better -- Segmentation Analysis Applied to Email Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. - Justin Williams Using Personalization to Boost Email Performance: 4 Tips for Success There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. - Jeanne Jennings Coding for Responsive Design Part 2: Adapt or Die By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. - Dave Hendricks Email Program Broken? Fix It The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective. - Kara Trivunovic What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. - Simms Jenkins IBM Launches Interactive User Experience Unit Fed by Data Insights Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards Unlocking the Treasures of Conquesting Why Launching an Online Brand Takes Guts and 3 Tips for How to Do It Right 2014 SEO -- 6 Key Pointers 5 Best Practices for Reforming Your Retargeting Campaigns How Social Media Is Changing Language Usage and What Marketers Need to Know About It A Beginner’s Guide to E-Commerce Retargeting 10 Defining Moments in 10 Years of Facebook YouTube Beauty Vloggers Crush Big Industry Brands Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources

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