Email Marketing: Using Personalization to Boost Email Performance: 4 Tips for Success

ClickZ Email Marketing February 3, 2014 Using Personalization to Boost Email Performance: 4 Tips for Success There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns. Coding for Responsive Design Part 2: Adapt or Die By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. - Dave Hendricks Email Program Broken? Fix It The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective. - Kara Trivunovic What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. - Simms Jenkins 3 Tips for Maintaining Customer Engagement in the Inbox Learn how to improve email performance by building long-term customer engagement through emails. - Justin Williams Effective Email Creative is More than Just Creative If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. - Jeanne Jennings Why We Love Shockvertising "Funnel" and "Lead" Aren’t Right for B2B ClickZ's Super Bowl XLVIII Live Coverage ClickZ’s Super Bowl XLVIII Ad Pregame Show Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It) 5 Budgeting Tips for Freelance Marketers Preventing Publisher-Driven Content Marketing From Becoming a Legacy Budget Allocation Within and Across PPC, SEO, and Content British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall Facebook Stock Soars on Mobile Ad Gains Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources

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