Publishing: Content Marketing, Netflix, and the Scent of Content

ClickZ Media February 4, 2014 Content Marketing, Netflix, and the Scent of Content Amplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current goals, enabling more impulse consumption through rapid and cross-linked discovery. 2 Launches Take Aim at Native Mobile Advertising More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer inline advertising. - Susan Kuchinskas Mobile Devices Lead Online Video Views, Adobe Says 100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast and on-demand ads with targeted ads tailored for various devices. - Susan Kuchinskas Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz? Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. - Greg Jarboe Why We Love Shockvertising Shocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. - Susan Kuchinskas ClickZ's Super Bowl XLVIII Live Coverage Check back here all night for the latest Super Bowl ad buzz. - Lisa Lacy 7 Tools for Creating a Conversion-Optimized Mobile Website Measure Better -- Segmentation Analysis Applied to Email The End of Microsites Does Your Email Marketing Suffer From Multiple Personality Disorder? A Sign-up is Not a Customer - 4 Ways to Rethink Conversion Super Bowl XLVIII Winners, Losers and Lessons Which Ads Won Super Bowl XXVIII? VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple Using Personalization to Boost Email Performance: 4 Tips for Success "Funnel" and "Lead" Aren’t Right for B2B Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Media Resources Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma The Convergence of Email, Mobile, and Social Marketing, Ron Cates Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

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