Esurance looks to take over Twitter with $1.5M Super Bowl giveaway Esurance bought the first spot after the Super Bowl ended, with "The Office" star John Krasinski announcing that the brand would pass on the money it saved on the ad -- $1.5 million -- to a viewer. Twitter users had 36 hours after the spot's debut to tweet "#EsuranceSave30" to enter the contest. Krasinski will announce the winning tweeter on "Jimmy Kimmel Live" on Wednesday. Adweek/AdFreak blog (2/2)  | Granting equity to non-US employees?
Then get a jump start on doing it right with the Ten Best Practices from EASi and Baker & McKenzie. Learn tips on employing a flexible plan design, evaluating use of a global ESPP, tax-qualified awards alternatives and how to develop a grant policy for international awards. Download the free Guidebook now and learn the most critical considerations in granting equity to non-US employees. |
 | Twitter forms partnership to mine music data from tweets A venture by music industry influencer Lyor Cohen is working with Twitter to predict music trends based on public and private information, such as location tags, associated with tweets. Cohen's company, called 300, will organize Twitter's data and create software to inform Twitter strategies for other recording labels, artists and music brands. "There was a time not so long ago when we sold music to retailers and they sold to fans, but nobody knew who those fans were," Cohen said. The New York Times (tiered subscription model) (2/2)  | Top tools and trends for 2014.
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. Get the report now to uncover more insights for the coming year. |
 | | Most Read by Marketing Decision Makers | | Brands fire away at J.C. Penney's fumbled Twitter stunt The official J.C. Penney Twitter account featured a few mistyped tweets early on during the Super Bowl, which it later revealed were the result of tweeting with "Go USA" Olympic mittens. Users jokingly suggested that Macy's had hacked the account, while Kia asked if J.C. Penney needed a designated driver -- one of many brands that quickly poked fun and assumed the brand was pulling a drinking-and-tweeting stunt. Mashable (2/2) | More than half of Super Bowl ads featured a hashtag The hashtag gained ground in this year's Super Bowl, landing a spot in 58% of ads, compared with last year's 50%. Marketers have dropped references to Twitter in favor of the hashtag because it also applies to other networks such as Facebook. "That Twitter might be less of a clear favorite for real-time discussion of live events this time around could have something to do with the efforts Facebook has been making to appeal to more broadcasters," writes Jordan Novet. VentureBeat (2/2) | Spread of mobile social networks challenges advertisers The proliferation of mobile social media networks and messaging services is posing a challenge for advertisers: It's nearly impossible to keep up, but ignoring the new is also out of the question. This article takes a look at the field and reviews the applications based on their "Friendliness" to brand marketing. Adweek (2/2) | Animal options expand as alternative to Super Bowl For those uninterested in the real Super Bowl, several TV networks offered up alternative "Bowl" events. Animal Planet repeated its "Puppy Bowl" telecast for a 10th consecutive season, while Hallmark Channel aired a "Kitten Bowl" featuring cats chasing a pint-sized football. National Geographic got marks for creativity, if not for riveting television, with "Fish Bowl," which featured a fish swimming in a bowl for two hours. Entertainment Weekly (2/2) |  | Every dollar spent on Whisper is a dollar not spent on a known quantity. That is still nerve-wracking to a client." -- Joseph Cianciotto of DDB Worldwide, as quoted by Adweek | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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